More and more companies are getting involved with virtual reality. In addition to AR applications, the topic of VR also includes 360° productions. The rapid development of the new technology means that even smaller companies with small budgets can now provide a 360° brand experience for their customers. This is shown by the reference project of Daniel Gmür Fotografie: a virtual tour of a village drugstore. We have worked with Daniel Gmür Photography conducted a short interview.
How did you get into 360° photography?
I am very interested in the technical side of photography. Early on, I was intensively involved with time-lapse and extremely high-resolution (gigapixel) photos. Both are very time and computer intensive. Gigapixel photos are composed of many images taken with a zoom lens, quasi a panorama.
High-resolution 360° images are also composed of many images taken with a wide-angle lens. This is also very time-consuming. I got interested in this topic and looked around to see what "easy" ways there are to create 360° photos. Thanks to rapid advances in camera technology, there are now handy cameras with multiple lenses that produce 360° images directly. During my research I came across this YT Channel encountered. As a result, I bought an MI Sphere, as it offers the best value for money for photos.
What is the appeal of 360° photography?
I find 360° videos and gimmicks like "Little Planet" appealing.
A 360° video - for example of my band Craigh - puts the viewer directly on the stage.
I also want to use 360° photos more in the business sector for virtual tours.
You write on your homepage that you can offer the service very favourably compared to the competition. What is your secret?
The speed! Shooting and editing the images takes about 10x less time than with SLR and special software. Of course, today's 360° "consumer" cameras cannot compete with the quality of DSLRs.
But I think that the enormously smaller effort and therefore smaller price will open up a new market segment.
Virtual tours for everyone - nature in combination with "conventional", better quality photos from the SLR camera.
Virtual tours for everyone - nature in combination with "conventional", better quality photos from the SLR camera.
So will you focus mainly on smaller companies? And if so, why?
Not necessarily, I am open to projects of any kind. But I think big companies are more likely to go for higher quality and have the budget for it.
How did the project with the Wyss drugstore come about?
Some vitamin B and the opportunity to explain to the management what is possible.
How does the drugstore benefit from this virtual tour?
The virtual tour can now be found on Googel Maps. It is now effectively the digital shop window of the drugstore.
How do you see the future development of 360° photography?
I think that 360° compact cameras will make great strides in the near future. This will make 360° photography and videography tangible for a much larger audience.
And where do you see yourself in that?
I hope to carve out a place for myself in real estate and construction.
Then good luck!
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