Hereinspaziert in die virtuelle Crazy Factory von Blévita

Midor and the agency Responsive AG continue the success story of their last year's promotion with the latest virtual reality application and go one step further. After the cosy virtual turtle ride, they send consumers on their shopping centre tour to the virtual Crazy Blévita Factory with a cooperative multiplayer game to get to know the fine crackers better.

Midor produces half a billion Blévita crackers every year. In order for consumers to get to know the variety of the cracker specialities and their natural ingredients in a playful way, Midor is once again relying on virtual reality (VR) and thus on the leading VR agency Responsive AG, following the successful application for Coco Ice-land in 2017.

The mobile VR application is to be used again during a shopping centre roadshow. But this time with a cooperative multiplayer game, which increases the fun factor.

There are no limits to the virtual worlds

The interactive VR application Coco ice-Land already focused on playful learning. Consumers rode comfortably on a turtle across the dream island and had to catch coconuts.

"It became clear to the participants that there is not only paradise in the fine ice cream, but also coconut milk. With the popular Blévita break snack, the participants should also get to know the valuable ingredients in a playful way. But this time in pairs and with more action. Accordingly, we have redesigned the game concept and the virtual world to match the game and the brand. That's also the great thing about VR: everything is possible. We can completely adapt the interactive world to the brand or the product!" says Patrik Marty, Managing Partner of Responsive enthusiastically.

When moles disrupt teamwork

Two players at a time are allowed to work in the garden landscape in which the virtual Crazy Factory is embedded and are responsible for the production of various Blévita varieties. Together they have to select and combine the right ingredients under time pressure according to the instructions. They both see each other as avatars.

To increase the fun factor, Responsive AG has animated some cheeky moles to distract the two workers.

The controls of the game are completely intuitive and suitable for young and old. With the 360° all-round view and the matching sound world, the immersive experience is perfect and remains in the memory for a long time.

Integration of virtual reality into the stand concept

The pitch is part of the "Blévita Garden" - an attractive stand concept by Pibiri & Reich and realised by made Marketing - which attracts attention from afar. On a large screen, spectators can see from the outside how the two players are doing and can cheer along as the Blévitas are created.

With this innovative application, the promotion team does not need any great powers of persuasion to find curious participants. After a short introduction and instruction, the supervisors can also set up and operate the VR stations on their own.

The dates of the roadshow can be found on the website of the Crazy Factory for those who want to take a virtual trip to the "Blévita Garden". Responsive.