Virtual Swiss card game

For the first time, young and old, city dwellers and nature lovers can collect, swap and play real and virtual Swiss playing cards. At the living room table or with the smartphone game, you can compete against friends in the Innovetica knowledge quiz even after the actual promo is over.

Innovetica is the Swiss trading card game about innovation and creative thinking. The rules of the game are simple and fun for beginners and a challenge for strategy game fans: cards are lined up in duels according to the domino principle and innovation points are collected - on the way to a flourishing Switzerland full of inventions. Players also learn lots of exciting facts about Swiss innovations.

Collect - Swap - Play

The game was developed as part of a promotion in which a number of prizes totalling over CHF 125,000 could be won. Players took on new challenges every week, giving them the chance to win practical and original prizes - they also benefited from discounts at Volg on selected Swiss brand products.

The exciting Innovetica cards with a collectible character were available free with every purchase in all Volg and LANDI shops in November and at most post offices from 13.11. - 27.11.2017 (everywhere while stocks last). By scanning the Flow Pack packaging, real cards could be converted into digital ones. A starter set of digital cards is already available for download in the Innovetica app, so you can start playing right away. New cards can also be unlocked in the game app using innovation points and playing cards can be exchanged skilfully within the Innovetica community.

Switzerland-wide support

In keeping with Swiss tradition, the game is constructive, educational and multilingual. All parts of the country are represented and inventive women and men from different backgrounds are celebrated. The Innovetica game is being launched by Swiss game development studio Gbanga and neuromarketeers ZUTT & PARTNER together with sponsoring partners Volg, Raiffeisen, Swiss Post and LANDI. The brands Biotta, Hero, Kambly, Quöllfrisch, Ricola and Valser provide an extra dose of Switzerland in the game. Thanks to the sponsorship concept, the focus was placed on real fun and enriched with great promotional prizes.

Even though the promo is over, the app and lots of digital playing cards are available in the Apple Store and Google Play Store in four languages: German, French, Italian and English. "Innovetica - can you think outside the box?"

Further information and rules of the game: www.innovetica.ch

Source: Media release