Fanta invited various teens to Halloween Tasting at Zurich's main station. The unsuspecting participants were first whisked away to the virtual Halloween bar. While they were allowed to try the Fanta with a new flavour in real life and were totally distracted by the VR, a container was busily being set up around them. When they were then asked to take off their glasses, they were in for a surprise. In the meantime, the Fanta team had set up a real horror bar around them and stood ready as a monster to scare the teens. But see for yourself:
A very nice example of how you can make a big impact with a simple VR application, a Gear VR and a little interaction.
Source: Youtube / Fanta
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