ImmobilienScout24 wants to go full throttle with virtual reality

Digitalisation is rapidly changing the estate agent industry. ImmobilienScout24 managing directors Thomas Schroeter and Michael Bütter explain their innovation strategy and want to go full throttle with VR.

In an interview on www.finanzen.net the German ImmobilienScout24 managing directors Thomas Schroeter and Michael Bütter explain the current trends and future prospects, with VR clearly playing an important role - including in the new online presence.

In addition to improved contact and interaction options and better photos, VR is also given a place on the new ImmobilienScout24 website. The highlights include large-scale images of the property, 360-degree tours and videos that are displayed directly when the property listing is called up.

VR brings properties to life

The fact that digitalisation is also changing the property market is absolutely clear to both of them. They see VR as an exciting technology for the sector because it makes it possible to experience property. You can walk through rooms virtually and interact with the surroundings - for example, adjust furniture, change wall colours or floor coverings. They see VR as having real mass appeal and benefits for consumers, making property searches easier and cheaper.

VR brings providers and seekers together

According to Thomas Schroeter, ImmobilienScout24 believes that VR can help to bring sellers and buyers together even better. The virtual viewing experience saves users, owners and estate agents a lot of time and money and helps them decide for or against a property. They have been enabling 360-degree tours and discovery tours since 2016. Estate agents and housing associations use them in particular for high-quality properties that have not yet been completed. The benefits and use of new technologies are already high today and will clearly continue to increase. For them, this is a good reason to keep going full throttle.

Such statements are exciting for the VR industry as a whole, as the property sector - at least from ImmoScout's perspective - is a growth market. The more important sectors realise that VR can bring added value when used correctly and in a targeted manner, the more VR can establish itself in the mass market via B2B solutions and hopefully also reach end consumers at home at some point.

Source: finanzen.net