How to become a millionaire with VR

A new campaign from the Swedish lottery "Svenska Spel" lets users experience all the things you can do as a lottery winner.

The life of a millionaire, as most people imagine it: Skydiving, heli-skiing, diving on the Great Barrier Reef, going on safari in Africa and travelling to a paradise island in the Pacific Ocean. Nowadays, you don't necessarily have to be a millionaire to do this. A little money is enough to fulfil such wishes in no time at all.

5D experience in a class of its own

Because Sweden Lotto "Svenska Spel", one of the oldest lottery games in the world, lets users experience the comforts of being a millionaire using virtual reality and its 5D extension. The campaign bears the name The Lotto Bucket List 5D Experience.

The experiment was developed in a hangar in Stockholm and includes five different VR applications which, together with various simulators and sensory effects, offer a unique five-dimensional experience.

Indir Topcagic, 30 years old from Stockholm, is one of the participants who was allowed to test the experience: "I didn't know what to expect, but the wind, the snow and the movements made the experience extremely intense. My body felt like I was skiing in the Alps, while my brain knew I was in the hangar in Stockholm."

The simulators really are incredibly spectacular:

1. Skydiving: Participants are clamped into the harnesses 6 metres above the ground. A large fan, a water spray and artificial tree tops complete the VR experience.
2. A trip to paradise: All you need is sand, salt water and a powerful heating lamp.
3. Heli-skiing: Participants are placed in a giant hamster wheel with ski boots and poles. Several fans and a snow machine allow the user to experience a rapid descent through snow-covered mountains.
4. Safari in Africa: To make users feel like they're on safari, the ground was covered with grass and clay. Thundering sandbags simulate approaching elephants and a trumpet specially made for the experiment simulates their sounds.
5. Dive on the Great Barrier Reef: A special VR underwater headset and a 5000 litre water tank were used for this experience.

The Lotto Bucket List 5D Experience is based on a survey of Swedes. It revealed which experiences people in the country would like to fulfil before the end of their lives. The campaign was realised with the circus group Burnt Out Punks.

Source: Updatedigital / Youtube / Marcommnews