Comella brings multiplayer virtual reality game to Zurich HB and Bern

The well-known Swiss chocolate drink Comella lets passers-by experience Switzerland's first public multiplayer game in virtual reality for promotional purposes.

Anyone who saw two people running around Zurich's main railway station the day before yesterday with an oversized wooden tray was only a few steps away from a chocolate experience. The well-known chocolate drink Comella, together with the Zurich Agency Responsive AG passers-by to a challenging game in the virtual world.

Multiplayer mode for double the fun and chance of winning

As shared success is doubly motivating, two players play together at the same time. Their task is to catch as many Comella chocolate blocks as possible together. The players see themselves as Comella bottles or tetra paks and hold a large wooden tray in their hands, which exists both in the real and virtual world. The trick is to move together so that the blocks falling from above are stacked neatly. If they achieve a predetermined minimum number of points, they also receive a Comella gym bag as a reward.

Funny comic characters in a challenging game

Of course we tested the game: After the brief explanation of what it's about, I initially had the impression that it was going to be an easy game. But when you hold the board in your hands together and have the VR headset on, you quickly realise that the gameplay is very challenging. Moving, balancing and placing the chocolate blocks together reminded me a little of Jenga, only this way it was even more fun in the virtual world. The comic figures in the virtual world are really funny and even funnier is the effect of seeing your fellow player as a Comella figure in VR.

The virtual reality experience with the detailed 360-degree world is the first public, free multi-player game in Switzerland. There will be another opportunity to try it out on Wednesday, 13 September in Bern: Participants can experience virtual reality (VR) from 9 a.m. to 7 p.m. and then enjoy a delicious comella.

You can get a first impression of the virtual world of chocolate in the announcement video.

Source: Media release