High-tech meets tradition at Lenk-Simmental Tourism

Lenk-Simmental Tourism is breaking new ground and showing how to make VR the core of 360° communication.

Whoever is waiting for the Website of Lenk-Simmental Tourism will be surprised with a new 360° image film that you can navigate via cursor. The short film is integrated into the already running summer campaign under the title "Refuel Alpine Power" and expands it into a multi-sensory experience.

Using real effects to enhance the experience

The combination between reality and virtual reality works like this: Visitors are put on VR glasses whose field of vision adjusts to the direction of vision of the person wearing the glasses. In keeping with the plot of the film, real effects are used to enhance the experience.

So that the 360° short film can be experienced everywhere, Lenk-Simmental Tourism is distributing a cardboard to passers-by as a giveaway during its promotion. Users can scan the QR code on it, place their mobile phone in the cardboard and experience the Alpenkraft filling station in action. In addition, passers-by receive an "Out and About - Ticket" with a winning code for great instant prizes and 5 x 3 hotel nights for 2 people as the main prizes.

3D is the order of the day for the entire Lenk-Simmental summer campaign: in various, large Swiss towns, a crew of amateur actors and local tourism staff are having a picnic in an original Simmental atmosphere on YB turf, straw bales and red-and-white checked picnic blankets. In this rustic setting, they talk about the unique advantages of the Simmental. Those who linger here can also taste regional products. The VR image film is the core of the 360° communication for the Lenk-Simmental holiday region. The Bernese agency Hofer AG Kommunikation is responsible for the campaign, which shows how VR can be wonderfully integrated as a storytelling instrument.

Source: Media release / Youtube / Personal