Ringier relies on VR

Who regularly Blick.ch you may have noticed that virtual reality has replaced the erotica section for some time now. Since March, there have also been regular Blick VR evenings with We Are Cinema took place. And media publisher Ringier also used a 360° film with VR glasses to present last year's business figures. CEO Marc Walder showed an eight-minute 360-degree corporate film to the 20 or so journalists present on Wednesday to underline their pioneering role.

All-round insight at Ringier

From the newsroom and Radio Energy to the CEO's office in Zurich, Romania, Myanmar or Ghana - the film gives a good impression of what it looks like at the various locations and how the employees work there. Anyone who has always wanted to take a look inside the media house has the opportunity here.

And anyone who has ever visited We Are Cinema knows it: On Wednesday evening on site, there were swivel chairs for viewing, a virtual reality set with glasses, Samsung device and headphones. Anyone who used them to move their head up or down or rotate on their own axis on the swivel chair could fully enjoy the 360° view.

With this VR demonstration, Ringier wanted to show its deeds in future topics. Moving images have become an important growth factor. One in ten employees in the Blick newsroom is now part of the video team. And in the area of VR, Blick is one of the most important players in the Swiss media landscape, along with VR Room, which regularly reports on the new technology.

Most clicked worldwide on Youtube

Blick focuses primarily on films. Two of the most viewed VR films worldwide on YouTube come from the Blick newsroom. The first is the following film with a cockpit view from a Patrouille Suisse fighter jet.

And secondly, the film of the flight in the cockpit of a Swiss Airbus.

According to Blick Video head Sebastian Pfotenhauer, VR is a game changer for them and as important as the introduction of the smartphone. And VR is like tabloid: emotional, close and understandable.

On the news page, they also show time and again that tabloid and VR can be combined. On Blick VR, for example, you can find stories with titles like: "This fetish club fulfils the most secret desires" or "Dior turns the catwalk into a garden of delights".

Source: Personal