Much interaction with doubt chips

For Doubt has the agency Responsive realised an interactive demo game in virtual reality (VR). In the proof of concept, users learn in a playful and entertaining way what it takes to produce the best chips.

We do everything for the best chips, as is famously said at Zweifel. What this means can be best experienced in VR. The application is very interactive and surprises with funny elements. Unfortunately, the application is not (yet) accessible to the general public. A few impressions and 360° images of the application can be seen on the Website take a look anyway. Interested marketing professionals can also contact the Responsive agency for a demo.

The experience in the field

The user finds himself in a 360° 3D world on a realistic field. He has to master various tasks from sowing to harvesting so that as many potatoes as possible thrive optimally. For example, he has to protect as many potato plants as possible from the cold within a defined time by covering them with a doubt cap or watering the plants with a spray can.

As a special customer-pleaser, Responsive has also used elements such as a pinwheel. When the user blows into the virtual windmill in his hands, it turns.

The special brand experience

To make the brand experience work, the user sees the Zweifel logo, for example, on the caps mentioned above or on the boxes into which the user throws the good potatoes at the end. In this way, users are discreetly reminded that they are in the world of Zweifel chips. Virtual reality as a new instrument in the marketing mix brings new rules and potentials. The user actually only sees what the makers of the VR experience want him to see.

Test users and observers are enthusiastic

The test users were enthusiastic about the interactive game mechanism and the detailed representation of the different levels. Responsive presented the proof of concept at the marketing trade fair last year. SuisseEmex used. Such VR applications are of course very valuable for trade fairs or even factory shops.

Through the various animations and the matching audio effects, the experience in VR is perceived extremely intensively by the users. And even outside observers, who can follow what the user is experiencing in VR via the screen, have an entertaining pastime.

The possibility for a competition with different ranking systems makes the application even more exciting as a marketing tool. With this proof of concept, Responsive shows how a customised VR application can be used.

Source: Responsive