Many companies are already using VR technology to draw attention to their product. Adidas is now also taking this approach to present its new "Stellar" football shoe. Adidas has entered into a cooperation with PlayStation VR. Flagship stores all over Europe invite you to experience the new shoe with a 360 video. The film was created by the short film specialists Woodblock, and Polynoid. The film is completely rendered in 360 degrees and lasts one minute. The sound is completely produced in 3D. It all adds up to an intense VR experience in the world of Adidas.
You can also experience the Adidas VR film in Switzerland. Until 9 October 2016, the PlayStation VR is ready to be tested in the Adidas shop at Jelmoli, Zurich (Seidengasse 1).
https://youtu.be/1jtDPh_a4Ls
Source: youtube, sony, adidas
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