Amazon introduces AR functions

Amazon has introduced two new shopping features, one of which uses AR technology.

"The new features enable customers to receive inspiring product recommendations that match their style and fit perfectly with their home decor," says Amazon's Director Hardlines Gerrit Nolte. What's it all about? Amazon has introduced two new shopping features:

One is called Amazon Scout and allows its users to make purchasing decisions more easily with the help of personalised purchase recommendations. The function provides its users with new product recommendations and lets them immediately rate them with a thumbs-up or thumbs-down.

Amazon AR View

At the same time, Amazon AR View is coming out. This is an AR function that allows customers to transfer products directly into their home and move them as desired. The decisive factor here is that the function currently only works in conjunction with the AR Core Android app version 7.0 from Google or AR Kit iOS app version 11.0 from Apple. So far, the use is also only limited to pieces of furniture, household goods and kitchen products.