Lufthansa lures customers with virtual travel

Werbung für Fernreisen ist immer schön anzusehen: Traumhafte Kulissen und aufregende Skylines. Mit Hilfe von Augmented Reality sorgt Lufthansa jetzt dafür, dass man diese auch gleich betreten kann. „Walk-in-Ads“ nennt Lufthansa eine entsprechende VR-Aktion, in deren Rahmen Flüge direkt gebucht werden können. Unmittelbar damit verbunden ist eine Preiskampagne, in der Hong Kong und New York – zwei der Top-Reiseziele im Streckennetz der Lufthansa – im Zentrum stehen.

Run into the advert with the app

The lead agency Kolle Rebbe and virtual reality specialist Headraft used Shazam's infrastructure for the realisation. This allows the walk-in adverts to be launched on the smartphone display without additional app downloads. Anyone who opens one of the adverts must then scan the floor with their smartphone. A gate then appears on the camera screen, through which the user can walk by taking a few steps forwards with their smartphone in hand.

From the app directly to the booking

And suddenly you are standing on a balcony high above the rooftops of Hong Kong or on the viewing platform of the Empire State Building in New York, while the sounds of the big city emanate from the loudspeaker. It is controlled via the smartphone's motion sensors. Depending on where the user moves, the view of the metropolises changes. Just like on a real journey, there is always something new to discover. If this gives you the travel bug, you can start the booking process directly in the ad.