Toptip successor Livique with VR and AR

More modern, more personal, more diverse - that's what Coop is promising Livique customers, bringing the Toptip era to an end. This also includes VR and AR.

Toptip has had its day: Coop gives its furniture shop a new name and a new concept. Livique stands for lifestyle. At the centre: "the individuality of the customer", is how Coop describes its idea. The retailer is opening its first shop today. According to a company spokesperson, all shops should be remodelled by the end of the month.

There are around 20,000 articles to touch. Modern technologies are already making their presence felt in the Livique shops: Sales staff will be equipped with tablets to help them with their selection. Personalisation is also a top priority. Customers can of course shop on the website, but they can also check whether and where products are available, reserve furniture and make appointments for consultations.

Thanks to augmented and virtual reality, customers will be able to experience sofas, beds and lamps almost as if they were real. And in the desired environment and in customised configurations, as the creators explain.

It should be possible to customise products to the needs and tastes of the buyer. Higher, deeper, wider, more colourful, softer - a total of 100 million combinations should be possible.

Coop CEO Joos Sutter explained the new concept at a media conference. According to Sutter, Coop's approach is based on technological possibilities that enable a better combination of in-store and online sales.

Source: Blick / Watson