The fabled treasure is not actually under the Bundesplatz, but right on top of it. And why make it complicated when it could be simple? This is the key message conveyed by Responsive's latest adventurous virtual reality application, which they designed for Valiant Bank and realised with many ingenious features.
Move through mysterious corridors like Indiana Jones for once in your life and show a good dose of courage and cleverness in the process. This is possible in the latest high-end virtual reality (VR) project entitled - The Treasure Beneath the Bundesplatz - by the Responsive AG agency.
Virtual reality or when marketing starts to become maximally creative
For the storyboard of the 360° 3D application, the VR specialists asked themselves what makes storytelling particularly effective for marketing purposes? The content should certainly be unusual and arouse curiosity. At best, the story should also offer a concrete benefit, for example by providing information about the company or simply being fun and entertaining. It should be personal, authentically appropriate to the product and ideally tangible - i.e. interactive.
Reaching into the virtual reality bag of tricks was therefore literally an obvious choice.
As soon as visitors put on the VR glasses, they find themselves in the centre of the Bundesplatz in Bern. A mysterious lift takes players into a small bunker room. There they have to solve the first puzzle in order to progress. As the game progresses, players are repeatedly faced with tricky challenges in the underground corridors: Dodging, balancing over pillars, running along chasms, shooting with a crossbow - everything an adventurer's heart desires.
Playful learning with high-end virtual reality
Patrik Marty, Managing Partner of Responsive, is convinced: "The total immersion, i.e. the immersion in this highly detailed 360° world, makes the experience very memorable. We always try to appeal to as many senses as possible and increase the fun with interactions in order to communicate the customer's message as effectively as possible. VR is the best tool for involving people, young and old.
Anyone who takes the plunge in the VR will find out at the end that there was a very simple, risk-free way from the start: simply go straight to Valiant Bank on Bundesplatz.
Mobile virtual reality - turning a little into a lot
The mobile VR stations allow the application to be used flexibly at sponsoring events and other occasions on spaces of less than 4x4 metres. The great underworld is simulated without compromising on the illusion, because clever effects such as mobile platforms trick the brain into thinking that you are moving much further than you actually are.
Viral novel distribution with Yawave
The viral spread is not only due to the amazement of customers and their word-of-mouth recommendations, but also to the Yawave application.
Anyone who wants to can have themselves filmed during the VR action and then share the funny video with their friends via Yawave. As the participants register at the beginning, this ensures more reach and the perfect follow-up without much effort.
This virtual reality application supports the goal of generating a high level of attention and raising Valiant's profile as a modern bank.
The dates of the roadshow can be found at:
Source: Media release
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