We real people find "virtual reality" exciting. But what do avatars dream of? Do they long for real life, for example, to experience real feelings in a compact SUV, as Renault's latest campaign claims?
Have you ever wondered what avatars living in the virtual world could dream of? The car manufacturer Renault has developed "Liv", a virtual advertising ambassador for the new Kadjar, and is addressing precisely this question.
Virtual reality the other way round.
Liv is a very special influencer: because the ride in the compact SUV allows her to feel real, real-life emotions under her virtual skin for the very first time. A definitely funny idea that takes up the topic of VR in a new way.
On 12 January, the dealers will present the new Kadjar at a nationwide open day. The German premiere is accompanied by an extensive TV and online campaign, print ads and radio spots .The international campaign under the motto "Escape to Real" (German claim: "Rein ins wahre Leben") was developed by the Paris agency Publicis Conseil.
Source: w&v
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