Europe's first car dealership designed and realised from the ground up according to the new design and showroom concept for Cadillac and Chevrolet performance cars opens in Dresden-Kesselsdorf. A VR application is designed to amaze visitors.
The new car dealership in Dresden offers the Cadillac and Chevrolet Performance Cars brands an expressive, brand-typical appearance. In a 400-square-metre showroom, the current models ranging from luxury SUVs and high-tech saloons to super sports cars are effectively staged.
Unique: View Cadillac models in VR
Brand fans, prospective buyers and customers can linger in a lounge area and get to know the wide range of the two US brands at their leisure in the stylishly furnished car dealership. A virtual reality area was already taken into account in the planning of the dealership and offers an impressive and intuitive alternative to the traditional processes of configuring and purchasing a new vehicle. Thanks to a headset, the customer can move freely in the room and control his own actions at any time. This allows the viewer to be deeply immersed in the high-resolution virtual representation of the various Cadillac models. This innovative visualisation and making it possible to experience the Cadillac models now makes this brand location unique in Germany.
"With this new mobilforum Group dealership, we illustrate that a showroom with an American design concept can be convincingly adapted and adequately implemented for Europe," emphasises Felix Weller, Vice President Cadillac Europe. "Examples of the integration of European style elements are the LED lighting concept, realised for the first time on a large scale, or the high-quality Vitra furniture, which invites visitors to linger."
This unique showroom has lighthouse character for Cadillac in Europe: all future projects of Cadillac sales partners will be oriented towards this showroom in Dresden-Kesselsdorf from now on.
Source: design-milk.com / pressebox
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