{"id":9712,"date":"2018-03-25T06:47:16","date_gmt":"2018-03-25T06:47:16","guid":{"rendered":"http:\/\/vr-room.ch\/?p=9712"},"modified":"2018-03-19T12:54:55","modified_gmt":"2018-03-19T12:54:55","slug":"interview-mit-patrick-baumann-von-cloudscape","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2018\/03\/25\/interview-mit-patrick-baumann-von-cloudscape\/","title":{"rendered":"Intervista a Patrick Baumann di Cloudscape"},"content":{"rendered":"<h3 id=\"wir-haben-mit-patrick-baumann-partner-und-berater-bei-cloudscape-gmbh-ueber-den-einsatz-von-vr-und-ar-im-werbebereich-gesprochen\">Abbiamo parlato con Patrick Baumann, partner e consulente di <a href=\"http:\/\/www.cloudscape.ch\/\">Cloudscape GmbH<\/a> ha parlato dell'uso di VR e AR nel settore pubblicitario.<!--more--><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Perch\u00e9 come agenzia siete interessati alla VR\/AR e dove vedete un possibile potenziale?<\/strong><\/p>\n<p>Come fornitore di servizi per l'animazione 3D, ma anche nel campo della post-produzione video e degli effetti visivi, il nostro compito \u00e8 quello di dare vita alle idee dei nostri clienti. La realt\u00e0 virtuale \u00e8 il mezzo perfetto per farlo. Mai prima d'ora \u00e8 stato possibile immergersi cos\u00ec intensamente in un altro mondo o presentare un prodotto in modo cos\u00ec completo e ravvicinato in forma virtuale. Per un nostro cliente, ad esempio, siamo stati in grado di <a href=\"http:\/\/www.cloudscape.ch\/ferrum-ag\/\">Ferrum<\/a> dare vita a diverse macchine industriali.<\/p>\n<p><strong>Non \u00e8 possibile farlo anche con un video normale, che richiederebbe molto meno tempo?<\/strong><\/p>\n<p>Anche con il miglior video, non \u00e8 possibile trasmettere la sensazione di trovarsi in cima a una montagna o di avere davanti a s\u00e9 un dinosauro vivente. Le proporzioni non possono essere catturate correttamente e c'\u00e8 sempre una certa distanza tra il display e lo spettatore.<\/p>\n<p>Je nach Inhalt und Interaktionsm\u00f6glichkeiten ist der Aufwand vergleichbar mit einer 3D Animation. AR und VR Anwendungen haben sogar den Vorteil, dass sie einfacher, modular erweitert werden k\u00f6nnen. Somit k\u00f6nnen auch zu einem sp\u00e4teren Zeitpunkt noch Funktionen und Inhalte hinzugef\u00fcgt werden. Ausserdem beobachten wir\u00a0in der Computergrafik eine starke Entwicklung weg vom &#8222;langsamen&#8220; Offline-Rendering, hin zum vermehrten Einsatz von Realtime Grafik. Die visuelle Qualit\u00e4t von aktuellen Realtime Engines ist zunehmend\u00a0vergleichbar mit aufw\u00e4ndigen Offline-Renderer, jedoch mit dem grossen Vorteil der Echtzeitbearbeitung, was schnellere kreative Prozesse zul\u00e4sst.<\/p>\n<p>Questo cambiamento rende VR e AR ancora pi\u00f9 interessanti per noi, soprattutto perch\u00e9 possiamo utilizzare i contenuti che creiamo su tutte le piattaforme.<\/p>\n<p><strong>Cosa \u00e8 pi\u00f9 interessante per voi come Visual Studio, VR o AR?\u00a0<\/strong><\/p>\n<p>Poich\u00e9 operiamo principalmente nel settore pubblicitario, abbiamo subito riconosciuto i limiti attuali delle produzioni VR: Al momento il raggio d'azione \u00e8 ancora molto limitato. Solo poche persone hanno l'attrezzatura giusta a casa e solo una persona alla volta pu\u00f2 indossare l'auricolare alle fiere o nei punti vendita. L'aspetto sociale \u00e8 un po' carente, soprattutto perch\u00e9 di solito si \u00e8 soli nell'esperienza.<\/p>\n<p>Da questo punto di vista, la realt\u00e0 aumentata \u00e8 pi\u00f9 promettente. La maggior parte delle persone possiede gi\u00e0 un dispositivo finale adeguato sotto forma di uno smartphone moderno e hardware specifici come HoloLens o l'annunciato Magic Leap dimostrano che le esperienze completamente immersive in AR non sono lontane. Con le ultime tecnologie di Apple e Google, lanciate sul mercato lo scorso anno, \u00e8 stata raggiunta un'altra pietra miliare per l'AR e le applicazioni non sono pi\u00f9 legate a marcatori o a luoghi specifici. Questo apre possibilit\u00e0 di applicazione inedite ed entusiasmanti.<\/p>\n<p><strong>Quando mi guardo intorno nella mia cerchia di conoscenti, ho la sensazione che le persone siano ancora poco consapevoli delle nuove tecnologie e delle loro possibilit\u00e0. Quali esperienze avete avuto? \u00a0<\/strong><\/p>\n<p>Wir sehen auch, dass immer noch erstaunlich wenige Leute mit &#8222;echtem&#8220; VR in Ber\u00fchrung gekommen sind. Selbst in unserer Branche meinen die meisten nur\u00a0simple Google Cardboard Anwendungen und 360\u00b0 Videos, wenn sie von VR sprechen. Wir laden darum regelm\u00e4ssig kleine Gruppen von Interessenten zu uns ein, damit\u00a0sie bei einer ungezwungenen Demo ein vollwertiges\u00a0VR Erlebnis haben k\u00f6nnen.<\/p>\n<p><strong>Chi pu\u00f2 godersi una demo del genere con voi?<\/strong><\/p>\n<p>Agenzie pubblicitarie, produttori cinematografici e clienti industriali sono tutti benvenuti. Ci auguriamo che questo apra ulteriori aree di applicazione, perch\u00e9 se le agenzie creative non sanno come funziona il mezzo, non saranno in grado di trovarne un utilizzo. Anche i responsabili delle decisioni presso i clienti industriali hanno bisogno di sperimentare il mezzo in modo adeguato per riconoscerne il grande potenziale.<\/p>\n<p>Chiunque abbia mai usato un HTC Vive o un Oculus Rift sa che bisogna provarlo di persona per capirlo.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"Abbiamo parlato con Patrick Baumann, partner e consulente di Cloudscape GmbH, dell'uso di VR e AR...","protected":false},"author":12,"featured_media":9713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-9712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview mit Patrick Baumann von Cloudscape - 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