{"id":9339,"date":"2018-02-15T06:30:54","date_gmt":"2018-02-15T06:30:54","guid":{"rendered":"http:\/\/vr-room.ch\/?p=9339"},"modified":"2018-02-09T15:32:11","modified_gmt":"2018-02-09T15:32:11","slug":"gfk-virtual-reality-event-2018","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2018\/02\/15\/gfk-virtual-reality-event-2018\/","title":{"rendered":"Evento GfK sulla realt\u00e0 virtuale 2018"},"content":{"rendered":"<h3 id=\"am-1-maerz-findet-in-der-mall-of-switzerland-ein-gfk-business-event-zum-thema-virtual-reality-statt-speziell-ausgerichtet-auf-den-schweizer-detailhandel\">Il 1\u00b0 marzo, il Mall of Switzerland ospiter\u00e0 un evento commerciale di GfK sul tema della realt\u00e0 virtuale, specificamente orientato al commercio al dettaglio svizzero. <!--more--><\/h3>\n<p>La realt\u00e0 virtuale e aumentata cambier\u00e0 radicalmente l'esperienza di acquisto? \u00c8 la prossima rivoluzione tecnologica che offrir\u00e0 ai produttori di marchi e ai rivenditori opzioni completamente nuove per il marketing e il coinvolgimento dei clienti? La realt\u00e0 virtuale viene gi\u00e0 utilizzata in diversi modi e molti produttori di marchi e rivenditori stanno attualmente esplorando il potenziale attuale e futuro di questa tecnologia. GfK, uno dei maggiori istituti di ricerca di mercato al mondo, vi invita a partecipare a un interessante evento commerciale incentrato su questi temi.<\/p>\n<p>In occasione dell'evento GfK sulla realt\u00e0 virtuale che si terr\u00e0 il 1\u00b0 marzo dalle ore 16.00 presso il complesso cinematografico Path\u00e9, Mall of Switzerland, i partecipanti potranno conoscere le possibili applicazioni e il potenziale futuro del retail svizzero nella prima presentazione che utilizza esempi internazionali di vari settori.<\/p>\n<p>Queste tecnologie hanno anche un impatto positivo sulle ricerche di mercato. Pertanto, un'altra presentazione mostrer\u00e0 come si possono testare le domande in un ambiente realistico e come i clienti possono muoversi in un negozio virtuale.<\/p>\n<p>Zum Abschluss wird ein Blick in den akademischen Bereich geworfen und die Veranstaltung mit einem Vortrag zum Thema Mixed Reality abgerundet.Beim gef\u00fchrten Rundgang mit der Centerleitung durch die &#8222;Mall of Switzerland&#8220; blicken die Besucher zudem hinter die realen Kulissen und erfahren, wie das Shoppingcenter Virtual Reality in die Customer Experience integriert. An einer Live-Demo, die von GfK NORM durchgef\u00fchrt wird, erhalten die Besucher \u00fcbrigens auch die Gelegenheit Virtual Reality selbst zu erleben.<\/p>\n<p><strong>Programma:<\/strong><\/p>\n<div class=\"row mt20\">\n<div class=\"col-xs-12\">\n<p>dalle ore 15.30 Arrivo degli ospiti e caff\u00e8 di benvenuto<\/p>\n<p>16.00 Benvenuto e visita del Mall of Switzerland Jan Wengeler, Mall of Switzerland<\/p>\n<p>17.00 Realt\u00e0 virtuale e aumentata - Potenziale attuale e futuro nel retail svizzero Martin Fenb\u00f6ck, GfK Svizzera<\/p>\n<p>17.30 Utilizzo di tecniche di Realt\u00e0 Virtuale per prevedere l'efficacia delle attivit\u00e0 di marketing in-store prima del lancio effettivo sul mercato Nienke Smit, GfK NORM<\/p>\n<p>18.10 Realt\u00e0 mista: Live Paper Ulrike Schock, Istituto per le tecnologie interattive (IIT) della FHNW<\/p>\n<p>18.30 Domande e commenti di chiusura seguiti da networking e aperitivo ricco di contenuti<\/p>\n<p>La partecipazione all'evento con interessanti interventi di GfK e di relatori esterni, una visita guidata del centro commerciale prima e un incontro alla fine \u00e8 gratuita. <a href=\"http:\/\/www.gfk.com\/de-ch\/insights\/event\/gfk-virtual-reality-event-jetzt-anmelden\/\">Ulteriori informazioni e iscrizioni.<\/a><\/p>\n<\/div>\n<p>Fonte: GFK<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Il 1\u00b0 marzo, il Mall of Switzerland ospiter\u00e0 un GfK Business Event sul tema della Realt\u00e0 Virtuale, in particolare...","protected":false},"author":12,"featured_media":9105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-9339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GfK Virtual Reality Event 2018 - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2018\/02\/15\/gfk-virtual-reality-event-2018\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GfK Virtual Reality Event 2018 - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Am 1. 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