{"id":9100,"date":"2018-01-24T06:07:00","date_gmt":"2018-01-24T06:07:00","guid":{"rendered":"http:\/\/vr-room.ch\/?p=9100"},"modified":"2018-01-19T08:18:25","modified_gmt":"2018-01-19T08:18:25","slug":"der-virtual-reality-weinberg","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2018\/01\/24\/der-virtual-reality-weinberg\/","title":{"rendered":"Il vigneto in realt\u00e0 virtuale"},"content":{"rendered":"

Secondo la professoressa di marketing Laura Ehm, l'uso di tecnologie digitali come la realt\u00e0 virtuale avr\u00e0 un ruolo sempre pi\u00f9 importante nel marketing del vino.<\/h3>\n

<\/p>\n

La realt\u00e0 virtuale non si ferma al mondo del divertimento. Secondo la presentazione di Laura Ehm, docente di marketing, alla 71a edizione delle Giornate della viticoltura del Palatinato, tenutasi mercoled\u00ec a Neustadt, l'industria del settore si sta ancora muovendo con moderazione. \"Le aziende sono spesso ancora scettiche nei confronti dei nuovi sviluppi tecnologici, il che significa che il settore nel suo complesso non sta assumendo un ruolo pionieristico nella digitalizzazione\".<\/p>\n

Migliorare l'esperienza del cliente con la VR<\/h3>\n

La digitalizzazione offre molte opportunit\u00e0: Ad esempio, le aziende possono risparmiare sui costi ottimizzando i processi. \"L'uso delle tecnologie digitali pu\u00f2 anche migliorare la customer experience e intensificare il contatto diretto con i clienti\".<\/p>\n

Ehm ha consigliato di tenere d'occhio le tecnologie future che potrebbero presto diventare parte della strategia di digitalizzazione dell'azienda. Ad esempio, gli occhiali per la realt\u00e0 virtuale potrebbero \"arricchire digitalmente\" il consumo di vino in futuro: \"Mentre beve il vino, il cliente vaga virtualmente nella rispettiva cantina o vigneto e riceve informazioni sul vino e sul suo processo di produzione\", ha spiegato. Pi\u00f9 sensi si sollecitano, maggiore \u00e8 l'immersione. Cos\u00ec \u00e8 possibile immergersi totalmente nel mondo virtuale mentre si annusa e si beve il vino vero.<\/p>\n

Occhiali intelligenti<\/h3>\n

L'uso di bicchieri da vino con chip di memoria integrati \u00e8 ipotizzabile anche per le degustazioni di vino e nelle fiere: \"Il bicchiere ricorda esattamente quale vino \u00e8 stato bevuto\". I clienti potrebbero utilizzare la comunicazione contactless con il proprio smartphone per ricevere tutte le informazioni sui vini che hanno consumato, aggiungere le proprie valutazioni e ordinare il vino desiderato direttamente online con un clic, \"senza fastidiose note cartacee\". L'uso della realt\u00e0 aumentata sarebbe ideale per aggiungere ulteriori informazioni ai diversi tipi di vino in forma interattiva.<\/p>\n

Fonte: Barfi<\/p>","protected":false},"excerpt":{"rendered":"Secondo la professoressa di marketing Laura Ehm, l'uso di tecniche digitali come la realt\u00e0 virtuale nel marketing del vino...","protected":false},"author":12,"featured_media":9101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nDer Virtual-Reality-Weinberg - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2018\/01\/24\/der-virtual-reality-weinberg\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Virtual-Reality-Weinberg - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Gem\u00e4ss der Marketing-Professorin Laura Ehm wird der Einsatz von digitaler Techniken wie auch der Virtual-Reality bei der Weinvermarktung…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2018\/01\/24\/der-virtual-reality-weinberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T06:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-19T08:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/01\/Der-Virtual-Reality-Weinberg_article_full.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/2018\/01\/24\/der-virtual-reality-weinberg\/\",\"url\":\"https:\/\/vr-room.ch\/2018\/01\/24\/der-virtual-reality-weinberg\/\",\"name\":\"Der Virtual-Reality-Weinberg - 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