{"id":8760,"date":"2017-12-05T12:50:55","date_gmt":"2017-12-05T12:50:55","guid":{"rendered":"http:\/\/vr-room.ch\/?p=8760"},"modified":"2017-12-05T12:50:55","modified_gmt":"2017-12-05T12:50:55","slug":"creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/12\/05\/creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise\/","title":{"rendered":"Mercoled\u00ec creativo di Zurigo: AR e VR - dove sta andando il viaggio?"},"content":{"rendered":"

L'evento \"Creative Z\u00fcrich Wednesday\", organizzato dalla Citt\u00e0 di Zurigo, Dipartimento per lo Sviluppo Economico, si \u00e8 svolto presso l'Impact Hub di Zurigo Viaduktb\u00f6gen.<\/h3>\n

<\/p>\n

La realt\u00e0 aumentata (AR) e la realt\u00e0 virtuale (VR) sono argomenti sempre presenti nei media. Si possono trovare eventi sull'argomento in molti luoghi. Ma cosa \u00e8 veramente fattibile? Dove sono i confini tra finzione e realt\u00e0? Queste e altre domande sono state affrontate dal Mercoled\u00ec creativo di Zurigo<\/a> la sera del 29 novembre 2017.<\/p>\n

Noemi Chow, studentessa del Master presso la ZHdK, ha usato esempi per mostrare come AR e VR rendano il mondo tangibile attraverso l'interazione in un ambiente simulato. Melissa Derrer, lead designer dell'agenzia Ateo, ha chiesto: cosa succede quando indossiamo gli occhiali? Ha risposto che si diventa parte del mondo immersivo e si pu\u00f2 persino interagire con i pinguini. Ma \u00e8 anche una tecnologia seria che viene utilizzata in medicina, ad esempio per dimezzare la sensazione di dolore nelle vittime di ustioni.<\/p>\n

Gli svizzeri dovrebbero sfruttare la risorsa cervello e diventare pionieri<\/h3>\n

Dalith Steiger di SwissCognitive ha tenuto una presentazione analogica sotto forma di discorso di spessore filosofico. \"Le tecnologie intelligenti non sono solo una minaccia, ma anche una grande opportunit\u00e0\". Per gli svizzeri \u00e8 importante utilizzare la risorsa cervello. \"E dobbiamo mettere le nostre aziende in una posizione pionieristica\".<\/p>\n

Fritz Gottschalk, vecchio maestro della grafica, rappresentante della \"vecchissima scuola\", si chiede: che tipo di persone fanno questo tipo di tecnologia? Non \u00e8 il suo mondo e non vuole commentarlo. Ha invece parlato della qualit\u00e0 creativa che deve essere preservata anche in queste nuove tecniche. Ha esortato i giovani presenti a pensare fuori dagli schemi e a fare esperienza all'estero.<\/p>\n

Fonte: Settimana della pubblicit\u00e0<\/p>","protected":false},"excerpt":{"rendered":"L'evento \"Creative Z\u00fcrich Wednesday\", organizzato dalla Citt\u00e0 di Zurigo, Dipartimento per lo Sviluppo Economico, si \u00e8 svolto presso l'Impact Hub di Zurigo Viaduktb\u00f6gen.","protected":false},"author":12,"featured_media":8761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-8760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nCreative Z\u00fcrich Wednesday: AR und VR \u2013 wohin geht die Reise? - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2017\/12\/05\/creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Z\u00fcrich Wednesday: AR und VR \u2013 wohin geht die Reise? 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