{"id":8756,"date":"2017-12-14T06:15:31","date_gmt":"2017-12-14T06:15:31","guid":{"rendered":"http:\/\/vr-room.ch\/?p=8756"},"modified":"2017-12-05T12:38:34","modified_gmt":"2017-12-05T12:38:34","slug":"bernmobil-setzt-auf-augmented-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/12\/14\/bernmobil-setzt-auf-augmented-reality\/","title":{"rendered":"Bernmobil punta sulla realt\u00e0 aumentata"},"content":{"rendered":"<h3 id=\"die-berner-agentur-hofer-kommunikation-hat-fuer-bernmobil-ein-kreativkonzept-basierend-auf-augmented-reality-umgesetzt\">L'agenzia bernese Hofer Kommunikation ha realizzato per Bernmobil un concetto creativo basato sulla realt\u00e0 aumentata.<\/h3>\n<p><!--more--><\/p>\n<p>A partire dal cambio di orario del 2017, diverse linee circoleranno un'ora in pi\u00f9 nei fine settimana. Il <a href=\"http:\/\/www.hoferkom.ch\/\">Agenzia di Berna Hofer Kommunikation,<\/a> che sono gi\u00e0 disponibili per <a href=\"https:\/\/vr-room.ch\/it\/2017\/08\/26\/hightech-trifft-tradition-bei-lenk-simmental-tourismus\/\">Turismo Simmental<\/a> \u00e8 stata autorizzata a creare un concetto di VR, ha tradotto questi fatti aridi in un concetto creativo con l'AR, perch\u00e9 questo non solo fornisce collegamenti dagli ultimi treni intercity in arrivo alla stazione di Berna ai tram e agli autobus, ma d\u00e0 anche alle persone che amano uscire 60 minuti in pi\u00f9 per flirtare o mantenere la loro vita sociale.<\/p>\n<p>La campagna \u00e8 abilmente collegata attraverso diversi canali pubblicitari. Sono stati realizzati uno spot televisivo, manifesti, scatole appese, banner, eBoard, annunci pubblicitari, un concorso su Facebook e uno spot radiofonico. La campagna offre molte opportunit\u00e0 di dialogo e di AR. Come si pu\u00f2 vedere nel video, \u00e8 possibile dare vita ai manifesti con il proprio cellulare.<\/p>\n<p><iframe loading=\"lazy\" title=\"Hofer Kommunikation - Bernmobil - Campagna in realt\u00e0 aumentata 2017\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/cDod5pJ7Og8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Questo storytelling innovativo emoziona e d\u00e0 vita al messaggio. I clienti BERNMOBIL possono contribuire in prima persona a dare forma al corso della campagna sul romanticismo dei trasporti pubblici, perch\u00e9 chiunque commenti il romanticismo dei trasporti pubblici pu\u00f2 partecipare al concorso della campagna. I vincitori riceveranno 5 abbonamenti annuali Libero.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8756-1\" width=\"640\" height=\"360\" loop=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=3fdyB9_V2g4&#038;feature=youtu.be&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=3fdyB9_V2g4&#038;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=3fdyB9_V2g4&#038;feature=youtu.be<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Fonte: Comunicato stampa<\/p>","protected":false},"excerpt":{"rendered":"L'agenzia bernese Hofer Kommunikation ha realizzato per Bernmobil un concetto creativo basato sulla realt\u00e0 aumentata.","protected":false},"author":12,"featured_media":8757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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