{"id":6051,"date":"2017-07-04T06:27:53","date_gmt":"2017-07-04T06:27:53","guid":{"rendered":"http:\/\/vr-room.ch\/?p=6051"},"modified":"2017-07-01T06:33:55","modified_gmt":"2017-07-01T06:33:55","slug":"werbung-in-der-vr-google-experimentiert","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/07\/04\/werbung-in-der-vr-google-experimentiert\/","title":{"rendered":"Pubblicit\u00e0 in VR: gli esperimenti di Google"},"content":{"rendered":"<h3 id=\"auch-die-vr-bleibt-nicht-von-werbung-verschont-google-experimentiert-derzeit-mit-verschiedenen-werbeformaten\">La VR non \u00e8 risparmiata nemmeno dalla pubblicit\u00e0. Google sta sperimentando diversi formati pubblicitari.<\/h3>\n<p><!--more--><\/p>\n<p>La VR \u00e8 attualmente uno strumento di marketing innovativo e popolare. Diverse aziende vogliono utilizzare la VR per offrire ai propri clienti una nuova esperienza indimenticabile. \u00c8 il Santo Graal della comunicazione, poich\u00e9 il consumatore vede solo ci\u00f2 che l'azienda vuole mostrare. Gli utenti devono immergersi nel mondo del prodotto e del marchio e non essere distratti da nient'altro. Google sta ora aprendo un'altra promettente opportunit\u00e0 di fare pubblicit\u00e0 con la VR.<\/p>\n<h3 id=\"die-vr-monetisieren\">Monetizzazione della VR<\/h3>\n<p>Se Google ha la sua strada, in futuro sar\u00e0 possibile utilizzare diversi formati pubblicitari in VR. Il think tank Area 120 dell'azienda sta sperimentando vari formati pubblicitari in VR. In uno <a href=\"https:\/\/developers.googleblog.com\/2017\/06\/experimenting-with-vr-ad-formats-at.html\">Voce del blog di Google<\/a> \"Gli sviluppatori ci dicono che sono alla ricerca di modi per generare denaro per le loro applicazioni VR. Per questo abbiamo iniziato a sperimentare formati pubblicitari nativi e mobili in VR\".<\/p>\n<h3 id=\"der-unaufdringliche-werbewuerfel-zeigts\">Il cubo pubblicitario non invasivo lo mostra<\/h3>\n<p>Sebbene i progetti a cui si sta lavorando siano ancora in fase embrionale, dovrebbero essere presto pronti per essere testati. La prima idea \u00e8 un cubo pubblicitario che porta semplicemente il nome Advr.<\/p>\n<p>Gli utenti dovrebbero essere in grado di interagire con il cubo non invasivo in una stanza VR, ad esempio guardando un lato del cubo per alcuni secondi o facendo clic su di esso. Si apre quindi un video pubblicitario, che gli utenti possono guardare e chiudere facilmente. Appare poi un link che pu\u00f2 essere utilizzato per scaricare, ad esempio, un'applicazione pubblicizzata. Il tutto deve essere il meno fastidioso possibile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6053\" src=\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-300x266.jpeg\" alt=\"\" width=\"300\" height=\"266\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-300x266.jpeg 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-768x680.jpeg 768w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-730x646.jpeg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-539x477.jpeg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-350x310.jpeg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-254x225.jpeg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-125x111.jpeg 125w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad.jpeg 898w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Secondo Area 120, essa attribuisce particolare importanza all'implementazione e alla personalizzazione pi\u00f9 semplice possibile della pubblicit\u00e0 VR. In futuro, anche gli stessi sviluppatori saranno coinvolti nel processo di sviluppo dei formati. Chiunque sia interessato pu\u00f2 compilare una domanda per candidarsi al programma <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeLF584FRKovpTkkeqfD6IGlS0Jb-78Lo8ViMjiRyNCWGAqOw\/viewform\">Programma di accesso anticipato<\/a> per candidarsi.<\/p>\n<p>Tuttavia, Google non \u00e8 l'unica azienda informatica che sta progettando qualcosa con la VR e la pubblicit\u00e0. Anche Adobe, ad esempio, sta lavorando a soluzioni simili.<\/p>\n<p>Fonte: Google\/ t3n \/ wired \/ techchrunch<\/p>","protected":false},"excerpt":{"rendered":"La VR non \u00e8 risparmiata nemmeno dalla pubblicit\u00e0. Google sta sperimentando diversi formati pubblicitari.","protected":false},"author":12,"featured_media":6052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-forschung","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung in der VR: Google experimentiert - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2017\/07\/04\/werbung-in-der-vr-google-experimentiert\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung in der VR: Google experimentiert - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Auch die VR bleibt nicht von Werbung verschont. 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