{"id":4932,"date":"2017-03-30T08:03:12","date_gmt":"2017-03-30T08:03:12","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4932"},"modified":"2017-03-21T15:41:59","modified_gmt":"2017-03-21T15:41:59","slug":"music-app-shazam-bringt-eine-ar-plattform","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/","title":{"rendered":"L'app musicale Shazam porta una piattaforma AR"},"content":{"rendered":"<p><a href=\"https:\/\/www.shazam.com\/de\">Shazam <\/a>la nota applicazione che identifica in pochi secondi i brani musicali sconosciuti che suonano nell'ambiente, ha collaborato con diverse aziende per annunciare una nuova piattaforma AR. Ora Shazam dar\u00e0 vita anche ai prodotti con la realt\u00e0 aumentata.<\/p>\n<h3 id=\"schritt-fuer-schritt-zur-ar\"><strong>Passo dopo passo verso l'AR<\/strong><\/h3>\n<p>Gi\u00e0 nel 2015 Shazam ha gettato le basi per ulteriori sviluppi, introducendo una funzione di riconoscimento di immagini e video. L'applicazione riconosce anche il film, la serie TV o la pubblicit\u00e0 in corso.<\/p>\n<p>La nuova piattaforma AR di Shazam pu\u00f2 ora, in un ulteriore passo, dare vita a qualsiasi tipo di materiale di marketing, che si tratti di prodotti, imballaggi, stand POS, pubblicit\u00e0 o persino eventi. I codici Shazam specifici vengono scansionati tramite l'app, che poi fornisce esperienze AR come animazioni 3D, visualizzazioni di prodotti, mini-giochi e video a 360 gradi.<\/p>\n<p>A tal fine, Shazam ha stretto una partnership con l'azienda britannica <a href=\"https:\/\/www.zappar.com\/\">Zappar<\/a>leader mondiale nell'AR su dispositivi mobili, per offrire la tecnologia di scansione dei codici alla base di Shazam Codes ed esperienze AR coinvolgenti. Shazam AR funziona su tutti i dispositivi iOS (Shazam v10.5) o Android (Shazam v7.5).<\/p>\n<h3 id=\"stichwort-gamification-in-der-ar\"><strong>Parola chiave: Gamification in AR<\/strong><\/h3>\n<p>Per il lancio, Shazam collabora con il produttore di alcolici <a href=\"https:\/\/www.beamsuntory.com\/\">Beam Suntory<\/a>. Gli utenti di Shazam negli Stati Uniti che hanno l'et\u00e0 legale per acquistare saranno attratti da un'esperienza AR a partire da aprile. Cos\u00ec, quando qualcuno fa lo shazam in un negozio, avr\u00e0 la possibilit\u00e0 di partecipare al gioco interattivo di memoria AR, che \u00e8 di marca. I potenziali clienti sono incoraggiati a partecipare grazie alle possibilit\u00e0 di vincita e di conoscere meglio gli spiriti con il gioco.<\/p>\n<p>\"Quello che mancava agli inserzionisti dell'AR era un modo semplice per offrire queste esperienze in scala\", ha dichiarato Greg Glenday, CRO di Shazam.<\/p>\n<h3 id=\"die-breite-nutzerbasis-bringts\"><strong>L'ampia base di utenti \u00e8 la chiave<\/strong><\/h3>\n<p>I vantaggi sono evidenti. Shazam ha gi\u00e0 un'ampia base di clienti e gli utenti sono gi\u00e0 abituati a fare scoperte. Secondo il provider, l'app conta gi\u00e0 pi\u00f9 di un miliardo di utenti. Inoltre, il suo utilizzo \u00e8 molto intenso: Dal lancio del servizio sono state effettuate pi\u00f9 di 30 miliardi di richieste di scoperta, afferma il provider.<\/p>\n<p>Tra l'altro, Shazam \u00e8 stato integrato nel sistema operativo mobile di Apple e nel sistema di assistenza vocale Siri come standard a partire da iOS 8. Una versione per Android \u00e8 disponibile dal 2008.<\/p>\n<p>Inoltre, nel dicembre 2016, Shazam ha avviato una collaborazione con <a href=\"https:\/\/www.snapchat.com\/\">Snapchat<\/a> ha annunciato l'intenzione di integrare l'applicazione di riconoscimento musicale nel popolare servizio di chat fotografica istantanea. Probabilmente ci sar\u00e0 molto di pi\u00f9.<\/p>\n<p>Fonte: businesswire.com \/nzz<\/p>","protected":false},"excerpt":{"rendered":"Shazam, la nota applicazione che identifica in pochi secondi i brani musicali sconosciuti riprodotti nell'ambiente,...","protected":false},"author":12,"featured_media":4933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Music App Shazam bringt eine AR Plattform - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music App Shazam bringt eine AR Plattform - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Shazam die bekannte App, welche unbekannte Musiktitel, die in der Umgebung abgespielt werden, in nur wenigen Sekunden identifiziert,&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/it\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-30T08:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/shazam-ar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Music App Shazam bringt eine AR Plattform\",\"datePublished\":\"2017-03-30T08:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\"},\"wordCount\":400,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/shazam-ar.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\",\"name\":\"Music App Shazam bringt eine AR Plattform - 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