{"id":4738,"date":"2017-03-08T08:36:18","date_gmt":"2017-03-08T08:36:18","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4738"},"modified":"2017-03-07T09:06:40","modified_gmt":"2017-03-07T09:06:40","slug":"viel-interaktion-bei-zweifel-chips","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/03\/08\/viel-interaktion-bei-zweifel-chips\/","title":{"rendered":"Molta interazione con i chip del dubbio"},"content":{"rendered":"

Per Dubbi<\/a> l'agenzia Reattivo<\/a> ha realizzato un gioco dimostrativo interattivo in realt\u00e0 virtuale (VR). Nel proof of concept, gli utenti sperimentano in modo giocoso e divertente cosa serve per produrre le migliori patatine.<\/p>\n

Facciamo tutto il possibile per ottenere i migliori chip, come si dice alla Zweifel. Potete sperimentare cosa significa questo in VR. L'applicazione \u00e8 molto interattiva e sorprende con elementi divertenti. Purtroppo, l'applicazione non \u00e8 (ancora) disponibile per il grande pubblico. Alcune impressioni e immagini a 360\u00b0 dell'applicazione possono essere visualizzate su Sito web<\/a> tuttavia. I professionisti del marketing interessati possono contattare l'agenzia Responsive per una dimostrazione.<\/p>\n

L'esperienza sul campo<\/h3>\n

L'utente si trova in un mondo 3D a 360\u00b0 su un campo realistico. Dalla semina alla raccolta, deve svolgere diversi compiti per garantire che il maggior numero possibile di patate cresca in modo ottimale. Ad esempio, deve proteggere dal freddo il maggior numero possibile di piante di patate entro un determinato periodo di tempo, coprendole con un tappo di dubbio o annaffiando le piante con una bomboletta spray.<\/p>\n

\"\"<\/p>\n

Per stupire i clienti, Responsive ha utilizzato anche elementi come un mulino a vento. Quando l'utente soffia nel mulino a vento virtuale che ha tra le mani, questo gira.<\/p>\n

\"\"<\/p>\n

L'esperienza speciale del marchio<\/h3>\n

Per far funzionare l'esperienza del marchio, l'utente vede il logo Zweifel sui tappi di cui sopra, ad esempio, o sulle scatole in cui l'utente getta le patate buone alla fine. In questo modo, agli utenti viene sottilmente ricordato che si trovano nel mondo delle patatine Zweifel. La realt\u00e0 virtuale come nuovo strumento del marketing mix porta con s\u00e9 nuove regole e potenzialit\u00e0. L'utente vede effettivamente solo ci\u00f2 che i creatori dell'esperienza VR vogliono che veda.<\/p>\n

\"\"<\/p>\n

Gli utenti e gli osservatori del test sono entusiasti<\/strong><\/h3>\n

Gli utenti del test sono rimasti colpiti dal meccanismo di gioco interattivo e dalla visualizzazione dettagliata dei vari livelli. Responsive ha presentato il proof of concept l'anno scorso alla fiera di marketing SuisseEmex<\/a> utilizzato. Tali applicazioni VR sono ovviamente molto utili per le fiere o i negozi di fabbrica.<\/p>\n

Le varie animazioni e gli effetti audio abbinati rendono l'esperienza VR estremamente intensa per l'utente. Anche gli osservatori esterni, che possono seguire ci\u00f2 che l'utente sta vivendo in VR attraverso lo schermo, hanno un passatempo divertente.<\/p>\n

La possibilit\u00e0 di un concorso con vari sistemi di classificazione rende l'applicazione ancora pi\u00f9 interessante come strumento di marketing. Con questo proof of concept, Responsive dimostra come sia possibile utilizzare un'applicazione VR personalizzata.<\/p>\n

Fonte: Responsive<\/p>","protected":false},"excerpt":{"rendered":"Per Zweifel, l'agenzia Responsive ha realizzato un gioco dimostrativo interattivo in realt\u00e0 virtuale (VR). 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