{"id":4492,"date":"2017-02-18T07:31:18","date_gmt":"2017-02-18T07:31:18","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4492"},"modified":"2017-02-17T07:37:04","modified_gmt":"2017-02-17T07:37:04","slug":"das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2017\/02\/18\/das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet\/","title":{"rendered":"L'esperienza del cliente \u00e8 una priorit\u00e0 assoluta per i marketer"},"content":{"rendered":"

Le esperienze dei clienti sono molto popolari nel 2017. Dopotutto, il 63% dei 14.000 responsabili marketing internazionali intervistati si sta concentrando su questo aspetto, secondo l'ultimo Studio Adobe<\/a>. Il content marketing, l'impegno sui social media e la personalizzazione sono particolarmente importanti.<\/p>\n

VR e AR di tendenza<\/h3>\n

L'86% concorda sul fatto che il design sia un fattore di successo fondamentale. Non sorprende che questi fattori rendano molto popolari anche la VR e l'AR. Entro il 2020, un quarto dei marketer intervistati prevede di utilizzare la realt\u00e0 virtuale o aumentata per motivare i clienti a partecipare maggiormente. In Europa, in particolare, l'intelligenza artificiale e i bot sono stati citati come importanti tecnologie future nel marketing.
\nGioved\u00ec \u00e8 stato anche lanciato il programma Adobe Roadshow <\/a>\"Customer Experience Forum 2017\", che far\u00e0 poi tappa ad Amburgo (23 febbraio), Francoforte sul Meno (2 marzo), Monaco (9 marzo) e Zurigo (16 marzo).<\/p>\n

Fonte: Adobe<\/p>","protected":false},"excerpt":{"rendered":"L'esperienza del cliente \u00e8 una delle priorit\u00e0 del 2017. Dopo tutto, il 63% dei 14.000 responsabili marketing internazionali intervistati ha...","protected":false},"author":12,"featured_media":4493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nDas Kundenerlebnis geniesst bei Marketern Top-Priorit\u00e4t - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2017\/02\/18\/das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Kundenerlebnis geniesst bei Marketern Top-Priorit\u00e4t - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Kundenerlebnisse stehen im 2017 hoch im Kurs. 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