{"id":21453,"date":"2023-06-15T14:43:03","date_gmt":"2023-06-15T14:43:03","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21453"},"modified":"2023-06-15T14:43:03","modified_gmt":"2023-06-15T14:43:03","slug":"studie-von-tbwa-und-unil-schweizer-ueber-neue-technologien","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2023\/06\/15\/studie-von-tbwa-und-unil-schweizer-ueber-neue-technologien\/","title":{"rendered":"Studio di TBWA e UNIL: la Svizzera delle nuove tecnologie"},"content":{"rendered":"

Cosa pensano i consumatori svizzeri del metaverso, della realt\u00e0 virtuale o dell'intelligenza artificiale?<\/span> Uno studio condotto da TBWA, in collaborazione con l'Universit\u00e0 di Losanna, nel febbraio 2023 ha esaminato come la popolazione percepisce e utilizza le nuove tecnologie come il metaverso, l'IA, le criptovalute, la realt\u00e0 virtuale e aumentata.<\/h3>\n

Il \"Barometro del Metaverso Svizzera 2023<\/a> ha l'obiettivo di generare approfondimenti sulla percezione e sull'utilizzo del Metaverso, nonch\u00e9 sull'atteggiamento della popolazione svizzera nei confronti delle nuove tecnologie. 426 persone residenti in Svizzera hanno partecipato a un sondaggio online. L'obiettivo dello studio \u00e8 anticipare tempestivamente le nuove esigenze.<\/span><\/p>\n

La met\u00e0 \u00e8 interessata al metaverso<\/strong><\/h3>\n

Secondo lo studio, solo poche persone in Svizzera conoscono il concetto di Metaverso. Coloro che lo conoscono gi\u00e0 mostrano una maggiore affinit\u00e0 con la tecnologia, hanno gi\u00e0 utilizzato il Metaverso pi\u00f9 spesso e sono per lo pi\u00f9 uomini. Rispetto alla media europea, la Svizzera si colloca a met\u00e0 classifica, ma \u00e8 in netto ritardo rispetto ai Paesi leader a livello mondiale.<\/p>\n

Metaverso per la formazione continua, il tempo libero e l'intrattenimento<\/strong><\/h3>\n

Il 74% dei cittadini svizzeri ha gi\u00e0 sentito parlare del Metaverso, ma solo l'11% lo conosce bene. Con il 48%, invece, quasi uno su due \u00e8 curioso di conoscere il nuovo mondo virtuale. Lukas Diem, Direttore Strategico e Membro del Consiglio Direttivo della TBWA di Zurigo, cita i seguenti motivi pi\u00f9 importanti per l'utilizzo futuro: \"Il 76% degli svizzeri vuole utilizzare il Metaverse in futuro per la formazione continua, il 69% per il tempo libero e l'intrattenimento, il 67% per i viaggi virtuali e le esperienze culturali. Per le aziende interessate, questo significa che la loro presenza sul Metaverso avr\u00e0 senso in futuro\".<\/p>\n

Inoltre, lo studio mostra che il 48% \u00e8 curioso di utilizzare il Metaverse e il 35% \u00e8 apprensivo al solo pensiero. Le maggiori preoccupazioni attuali sono: Rischi per la privacy, disconnessione dalla vita reale, bullismo informatico, costi potenziali e impatto ambientale.<\/p>\n

Ottimismo esitante nei confronti delle nuove tecnologie<\/strong><\/h3>\n

Sebbene le nuove tecnologie siano sempre accompagnate da preoccupazioni, la popolazione svizzera \u00e8 sostanzialmente positiva nei loro confronti. Nonostante i sentimenti contrastanti, il potenziale sembra essere riconosciuto in molti casi. \"Con il metaverso e le tecnologie associate, non solo ci troveremo di fronte a nuovi ed entusiasmanti strumenti creativi, ma anche il nostro comportamento come consumatori si evolver\u00e0 e cambier\u00e0\", afferma Lukas Diem, della TBWA di Zurigo. Questa evoluzione della popolazione svizzera offre opportunit\u00e0 e dovrebbe incoraggiare le aziende e i marchi a impegnarsi sempre di pi\u00f9 con le nuove tecnologie\".<\/p>\n

Fonte: Advertising Week \/ zeitgeist-spotter<\/p>","protected":false},"excerpt":{"rendered":"Cosa pensano i consumatori svizzeri di Metaverse, Realt\u00e0 Virtuale o Intelligenza Artificiale? 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