{"id":21051,"date":"2022-12-27T08:47:16","date_gmt":"2022-12-27T08:47:16","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21051"},"modified":"2022-12-23T08:53:10","modified_gmt":"2022-12-23T08:53:10","slug":"vr-promotion-macht-kaese-zugaenglich","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/12\/27\/vr-promotion-macht-kaese-zugaenglich\/","title":{"rendered":"La promozione VR rende accessibile il formaggio"},"content":{"rendered":"<div id=\"socheight\" class=\"row\">\n<div class=\"col-md-6 articletext sublineImage\">\n<h3 id=\"um-die-kaltbach-kaesespezialitaeten-einem-breiten-publikum-zugaenglich-zu-machen-wurde-usp-mit-der-gesamtverantwortung-fuer-eine-live-marketing-aktivierung-im-retail-betraut-usp-war-fuer-die-projekt\">Per rendere le specialit\u00e0 casearie di Kaltbach accessibili a un vasto pubblico, USP \u00e8 stata incaricata della responsabilit\u00e0 generale di un'attivazione di marketing dal vivo nel retail. USP \u00e8 stata responsabile della gestione del progetto, dall'ideazione e sviluppo fino alla realizzazione della presenza del marchio con un grande stand, oltre a garantire gli incarichi ai promotori e l'aspetto generale professionale, compresa un'esperienza di realt\u00e0 virtuale in grotta nell'area POS.<\/h3>\n<p>Ai consumatori svizzeri \u00e8 stata offerta un'esperienza con la promozione Emmi Kaltbach in dieci diverse sedi Coop: Da un lato, la presentazione dello stand \u00e8 stata convincente con l'impressione dell'impressionante grotta di arenaria di Kaltbach, dall'altro con la degustazione dei migliori formaggi con vendita direttamente dallo stand. Un ulteriore punto di forza \u00e8 stata l'esperienza della grotta di Kaltbach, un tour in realt\u00e0 virtuale della famosa grotta di Kaltbach.<\/p>\n<p>L'obiettivo era quello di avvicinare il marchio Emmi Kaltbach ai consumatori in modo emozionale e di entusiasmarli per i diversi tipi di formaggio che vengono affinati nella grotta di Kaltbach. E ha funzionato: il feedback degli acquirenti sulla presentazione complessiva e sull'esperienza del marchio \u00e8 stato estremamente positivo.<\/p>\n<p>Potete anche fare il tour virtuale della grotta attraverso la famosa grotta di arenaria da casa.<a href=\"https:\/\/www.emmi-kaltbach.com\/che\/de\/hoehle\/virtueller-hoehlenrundgang\"> Esperienza Kaltbach<\/a>. I visitatori possono scoprire l'esclusivo sistema di grotte in cui vengono stagionate e affinate le nostre specialit\u00e0 casearie di KALTBACH con un'esperienza a 360\u00b0, comodamente da casa propria.<\/p>\n<p>Fonte: personale<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Per rendere le specialit\u00e0 casearie di Kaltbach accessibili a un vasto pubblico, USP \u00e8 stata incaricata della responsabilit\u00e0 generale di un'attivazione di live marketing...","protected":false},"author":12,"featured_media":21052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-21051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VR Promotion macht K\u00e4se zug\u00e4nglich - 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