{"id":21038,"date":"2022-12-23T06:44:06","date_gmt":"2022-12-23T06:44:06","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21038"},"modified":"2022-12-19T17:51:56","modified_gmt":"2022-12-19T17:51:56","slug":"adello-lanciert-neues-immersives-werbeformat","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","title":{"rendered":"Adello lancia un nuovo formato pubblicitario immersivo"},"content":{"rendered":"
\n

La societ\u00e0 di marketing online Adello <\/a>sta ampliando il proprio inventario pubblicitario per i dispositivi mobili. #Immersive3D \u00e8 destinato a generare una nuova esperienza di realt\u00e0 virtuale sugli smartphone. Lo Skicircus Saalbach \u00e8 gi\u00e0 il primo cliente. L'organizzazione turistica vuole far vivere gli sport invernali sugli smartphone.<\/h3>\n<\/div>\n
\n
\n
\n

Adello sottolinea il fatto che il mobile continua a crescere con il lancio di un nuovo formato pubblicitario \"#Immersive3D\". I video a 360 gradi hanno successo su YouTube e possono essere riprodotti su cuffie VR per creare una nuova esperienza. Poich\u00e9 non tutti possiedono una cuffia VR, Adello sta portando questo formato pubblicitario sui telefoni cellulari.<\/p>\n

Il lancio del formato nella pubblicit\u00e0 mobile utilizza i sensori dello smartphone per cambiare la prospettiva nel video pubblicitario in esecuzione: a seconda del movimento dello smartphone, \u00e8 possibile guardare nella direzione desiderata, mentre il video punta l\u00ec \"come nella vita reale\".<\/p>\n

Skicircus Saalbach punta sul nuovo formato pubblicitario<\/h3>\n

Il primo utilizzo \u00e8 stato con il cliente Skicircus Saalbach, che voleva far vivere gli sport invernali su un telefono cellulare. Secondo Adello, che ha sede a Zurigo, il nuovo formato \u00e8 adatto a tutte le esperienze che vogliono trasmettere profondit\u00e0 e movimento, come le escursioni ad alta quota, i viaggi in auto, le visite alle discoteche, i voli con i droni, le visite alle fiere, i giri in bicicletta o le visite ai ristoranti. L'esperienza di controllare l'angolo di visione ruotando lo smartphone (o manualmente con uno swipe) \u00e8 affascinante per molti utenti.<\/p>\n

Poich\u00e9 tutte le interazioni pre-click (compresi i movimenti di rotazione del cellulare) vengono misurate da Adello, questo pu\u00f2 essere utilizzato anche per collegare i concorsi, ad esempio visualizzando premi, buoni o parole in codice in determinati punti in cui possono essere cliccati.<\/p>\n

\n

Fonte: Sala stampa<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"L'azienda di marketing online Adello sta espandendo il suo inventario pubblicitario per i dispositivi mobili. #Immersive3D \u00e8 pronta a portare una nuova esperienza di realt\u00e0 virtuale...","protected":false},"author":12,"featured_media":21039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-21038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nAdello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das Onlinemarketing-Unternehmen Adello baut sein Werbeinventar bei Mobile aus. #Immersive3D soll dabei ein neues Virtual Reality Erlebnis auf…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T06:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Adello lanciert neues immersives Werbeformat\",\"datePublished\":\"2022-12-23T06:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/\"},\"wordCount\":268,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adello-Immersive-3D.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/\",\"name\":\"Adello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adello-Immersive-3D.jpg\",\"datePublished\":\"2022-12-23T06:44:06+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adello-Immersive-3D.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adello-Immersive-3D.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Adello\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2022\\\/12\\\/23\\\/adello-lanciert-neues-immersives-werbeformat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adello lanciert neues immersives Werbeformat\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/it\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","og_locale":"it_IT","og_type":"article","og_title":"Adello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News","og_description":"Das Onlinemarketing-Unternehmen Adello baut sein Werbeinventar bei Mobile aus. #Immersive3D soll dabei ein neues Virtual Reality Erlebnis auf…","og_url":"https:\/\/vr-room.ch\/it\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2022-12-23T06:44:06+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Adello lanciert neues immersives Werbeformat","datePublished":"2022-12-23T06:44:06+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/"},"wordCount":268,"image":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg","articleSection":["Schweiz"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","url":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","name":"Adello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg","datePublished":"2022-12-23T06:44:06+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/12\/Adello-Immersive-3D.jpg","width":1200,"height":675,"caption":"Adello"},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Adello lanciert neues immersives Werbeformat"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Notizie sulla realt\u00e0 virtuale in Svizzera","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/21038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=21038"}],"version-history":[{"count":1,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/21038\/revisions"}],"predecessor-version":[{"id":21040,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/21038\/revisions\/21040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/21039"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=21038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=21038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=21038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}