{"id":20867,"date":"2022-10-10T11:05:29","date_gmt":"2022-10-10T11:05:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20867"},"modified":"2022-10-05T11:12:04","modified_gmt":"2022-10-05T11:12:04","slug":"nur-zwei-prozent-sind-fit-fuers-metaverse","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/10\/10\/nur-zwei-prozent-sind-fit-fuers-metaverse\/","title":{"rendered":"Solo il due per cento \u00e8 adatto al metaverso"},"content":{"rendered":"
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Nonostante il clamore, pochi uomini e donne svizzeri possiedono occhiali VR. I giovani uomini con un reddito superiore alla media sono particolarmente interessati alla realt\u00e0 virtuale, come dimostra uno studio.<\/h3>\n<\/div>\n<\/div>\n
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Come si presenta il tema del metaverso ai consumatori svizzeri? Quanti sono gi\u00e0 pronti per la realt\u00e0 virtuale? Chi sono questi early adopters e dove si trova il maggior potenziale? I dati attuali degli studi Mach Consumer e Mach Values tracciano un primo quadro. I due studi Wemf sono stati pubblicati marted\u00ec con diverse novit\u00e0.<\/p>\n

Potenziale<\/strong> a i giovani, gli uomini e le persone ad alto reddito <\/strong><\/h3>\n

Per potersi immergere nel mondo virtuale, sono necessari gli occhiali per la realt\u00e0 virtuale (VR). I nuovi dati di Mach Consumer mostrano che il 2% della popolazione svizzera dichiara di possedere occhiali VR in casa. Il 70% dei possessori di occhiali VR \u00e8 di sesso maschile. Questi gadget sono particolarmente popolari tra i giovani di 14-19 anni. Ci\u00f2 \u00e8 evidenziato anche dal grafico \"Lifeworlds\", che mostra che il gruppo \"Learners\" (giovani che stanno ancora studiando) ha la pi\u00f9 alta affinit\u00e0. Lo studio psicografico Mach Values mostra inoltre che i tre tipi di valori seguenti sono i pi\u00f9 propensi a possedere occhiali VR: gli \"Avventurieri\", amanti dell'avventura e del divertimento, i \"Pragmatici\", orientati agli obiettivi e alla pratica, e i \"Cosmopoliti\", impegnati politicamente e anticonformisti. Di conseguenza, i fornitori di applicazioni metaverse sanno con quali gruppi di stakeholder dovranno confrontarsi per primi.<\/p>\n

Sembra esserci un certo interesse tra la popolazione: il quattro percento degli svizzeri intende acquistare occhiali VR nei prossimi dodici mesi. Gli \"avventurieri\" amanti del divertimento hanno di gran lunga la maggiore intenzione di acquisto. I giovani, con o senza figli, sono particolarmente interessati. Le persone che hanno un'affinit\u00e0 con la VR e un'intenzione di acquisto hanno un reddito familiare superiore alla media della popolazione svizzera.<\/p>\n

Accessibilit\u00e0 delle parti interessate alla VR<\/strong><\/p>\n

Le persone che possiedono occhiali VR o che indicano di volerne acquistare un paio nel prossimo anno si informano pi\u00f9 spesso sui dispositivi tecnici su Internet (siti web e social media). Tuttavia, amano anche scambiare informazioni con persone del proprio ambiente, ottenere informazioni direttamente in negozio e anche su giornali e riviste.<\/p>\n

Valori Mach e consumatori 2022 con innovazioni<\/strong><\/p>\n

Nel Mach Consumer 2022, l'area digitale \u00e8 stata fortemente ampliata: tra le altre cose, la frequenza di acquisto nei negozi online, il possesso \/ l'intenzione di acquisto di dispositivi tecnici (ad esempio drone, occhiali VR), il possesso di criptovalute \/ Bitcoin. Il Mach Consumer \u00e8 il pi\u00f9 grande studio continuo sui consumatori in Svizzera.<\/p>\n<\/div>\n

Fonte: personale \/ Immagine: pixabay<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Nonostante il clamore, pochi svizzeri possiedono occhiali VR. I pi\u00f9 interessati alla realt\u00e0 virtuale sono...","protected":false},"author":12,"featured_media":20868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nNur zwei Prozent sind fit f\u00fcrs Metaverse - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2022\/10\/10\/nur-zwei-prozent-sind-fit-fuers-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nur zwei Prozent sind fit f\u00fcrs Metaverse - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Trotz des Hypes besitzen wenige Schweizerinnen und Schweizer eine VR-Brille. 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