{"id":20703,"date":"2022-07-31T11:45:23","date_gmt":"2022-07-31T11:45:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20703"},"modified":"2022-07-25T12:03:29","modified_gmt":"2022-07-25T12:03:29","slug":"virtual-reality-in-der-tourismusbranche","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/07\/31\/virtual-reality-in-der-tourismusbranche\/","title":{"rendered":"La realt\u00e0 virtuale nell'industria del turismo"},"content":{"rendered":"

Realt\u00e0 virtuale in fase di ispirazione<\/h3>\n

In un'intervista a htr hotel revue, Laura Meyer, Group CEO di Hotelplan, ha espresso la sua speranza: \"Sono certa che la realt\u00e0 virtuale acquister\u00e0 sempre pi\u00f9 importanza, soprattutto nella fase di ispirazione\".<\/p>\n

Il semplice motivo per cui non ha avuto successo nel 2017: \"Eravamo troppo in anticipo. Se si vogliono creare nuove offerte digitali, bisogna superare molti ostacoli. Servono contenuti che i clienti possano guardare - noi non li avevamo - gli occhiali devono funzionare tecnicamente, il personale deve usarli correttamente e i clienti devono volerlo\".<\/p>\n

Al momento non esiste un solo caso conosciuto in tutto il mondo in cui la VR sia gi\u00e0 utilizzata con successo in un'agenzia di viaggi. I diversi attori devono trovarsi a vicenda. Nel test di Hotelplan, i clienti hanno potuto visualizzare virtualmente le camere d'albergo e le navi da crociera. Questo \u00e8 particolarmente importante quando si tratta di scegliere la categoria della camera e decidere se vale la pena fare un upgrade. Secondo Meyer, la VR potrebbe offrire ancora di pi\u00f9: \"Nella fase di ispirazione, i clienti saranno probabilmente in grado di visitare molto di pi\u00f9, magari stando virtualmente su una montagna o su una spiaggia\". \"<\/p>\n

I contenuti devono quindi essere forniti da ciascuna parte in modo che siano interessanti per la clientela. Svizzera Turismo, ad esempio, produce gi\u00e0 contenuti di questo tipo con Livemap Switzerland, che saranno fondamentali in futuro per essere percepiti come una destinazione. Anche i musei e le altre attrazioni devono produrre contenuti in modo da creare un pacchetto complessivo attraente.<\/p>\n

Fonte: htc<\/p>","protected":false},"excerpt":{"rendered":"In un articolo pubblicato da htr hotel revue, il CEO del Gruppo Laura Meyer ha risposto alle domande sulle tendenze...","protected":false},"author":12,"featured_media":20705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nVirtual Reality in der Tourismusbranche - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2022\/07\/31\/virtual-reality-in-der-tourismusbranche\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality in der Tourismusbranche - 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