{"id":20686,"date":"2022-07-17T07:20:29","date_gmt":"2022-07-17T07:20:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20686"},"modified":"2022-07-11T07:29:31","modified_gmt":"2022-07-11T07:29:31","slug":"duolingo-wirbt-im-decentraland","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/07\/17\/duolingo-wirbt-im-decentraland\/","title":{"rendered":"Duolingo si fa pubblicit\u00e0 su Decentraland"},"content":{"rendered":"

Divertenti pannelli pubblicitari e giochi con possibilit\u00e0 di vincere: Duolingo mostra come pu\u00f2 essere la pubblicit\u00e0 nel metaverso. L'applicazione per l'apprendimento delle lingue pone particolare attenzione alla partecipazione degli utenti.<\/h3>\n
\n

La piattaforma di realt\u00e0 virtuale basata su blockchain Decentraland \u00e8 costituita da oltre 90.000 appezzamenti di terreno virtuale. Qui gli utenti possono creare contenuti e app, monetizzarli e utilizzarli in prima persona. Anche la piattaforma di apprendimento delle lingue Duolingo ha affittato un terreno a Decentraland, dove Duo pu\u00f2 essere visto in versione gigante. Il gufo regge un cartellone pubblicitario nello stile di una notifica push, fedele al motto: anche nel metaverso non si pu\u00f2 sfuggire ai promemoria di Duo, che sono famosi all'interno della comunit\u00e0.<\/p>\n

\n

Giochi sviluppati dai fan<\/h3>\n<\/div>\n

Sulla piattaforma di giochi Roblox, gli utenti possono creare i propri giochi e giocare a quelli degli altri utenti. Qui Duolingo promuove pi\u00f9 di 20 giochi sviluppati dai fan nel proprio hub virtuale. Gli utenti possono esplorare lo spazio di Duolingo, provare i giochi e anche acquistare prodotti virtuali che possono essere pagati con le monete vinte nei giochi.<\/p>\n

La cosa speciale: La partecipazione dei tifosi<\/h3>\n

Secondo James Kuczynski, Creative Director Brand & Marketing di Duolingo, l'azienda vuole creare un'esperienza in cui i fan possano agire e interagire con il marchio stesso: \"Tradizionalmente, i marchi attivi nel metaverso creano i propri ambienti o mondi in cui gli altri possono impegnarsi. Tuttavia, nel caso di Duolingo, un marchio amato da molti, tra cui Roblox, volevamo creare un'esperienza che desse ai fan l'opportunit\u00e0 di creare qualcosa con il nostro marchio e il nostro amato personaggio gufo Duo, che potessero divertirsi e condividere con gli amici\".<\/p>\n

Resta ora da vedere quali altri marchi conquisteranno il metaverso con campagne creative. Affinch\u00e9 questo nuovo tipo di pubblicit\u00e0 out-of-home decolli, \u00e8 necessario che un numero maggiore di utenti entri nel metaverso. Le speranze sono alte, secondo l'insider Angie Gifford, vicepresidente EMEA di Meta, che ritiene di poter raggiungere pi\u00f9 di un miliardo di persone in dieci anni.<\/p>\n

Fonte: onlinemarketing<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Divertenti pannelli pubblicitari e giochi con possibilit\u00e0 di vincere: Duolingo mostra come pu\u00f2 essere la pubblicit\u00e0 nel metaverso. Un'attenzione particolare \u00e8 rivolta alla...","protected":false},"author":12,"featured_media":20687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-20686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nDuolingo wirbt im Decentraland - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2022\/07\/17\/duolingo-wirbt-im-decentraland\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duolingo wirbt im Decentraland - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Witzige Werbetafeln und Spiele mit Gewinnchance: Duolingo zeigt, wie Werbung im Metaverse aussehen kann. 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