{"id":20559,"date":"2022-05-19T05:51:31","date_gmt":"2022-05-19T05:51:31","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20559"},"modified":"2022-05-10T05:57:38","modified_gmt":"2022-05-10T05:57:38","slug":"die-virtuelle-realitaet-zeigt-den-weg-zum-mobility-auto","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/05\/19\/die-virtuelle-realitaet-zeigt-den-weg-zum-mobility-auto\/","title":{"rendered":"La realt\u00e0 virtuale indica la strada per l'auto della mobilit\u00e0"},"content":{"rendered":"<h3 id=\"die-datenbasierte-outdoor-kampagne-von-bandara-stuiq-und-mediatonic-zeigt-auf-innovative-weise-wie-man-schnell-zum-naechsten-mobility-standort-kommt\">La campagna outdoor basata sui dati, realizzata da Bandara, Stuiq e Mediatonic, mostra in modo innovativo come raggiungere rapidamente la posizione di Mobility pi\u00f9 vicina.<\/h3>\n<p>Il servizio di car sharing Mobility festeggia quest'anno il suo 25\u00b0 anniversario. Per celebrare l'occasione, l'agenzia AR e VR di Zurigo Bandara ha sviluppato un'esperienza AR in cui palloncini virtuali guidano l'utente verso la sede Mobility pi\u00f9 vicina. Il punto di partenza \u00e8 costituito da 500 manifesti che sono stati collocati in prossimit\u00e0 di luoghi specifici.<\/p>\n<p><iframe loading=\"lazy\" title=\"mobilit\u00e0 jubilaeumsspot lungo IT\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/yOSguFZHC74?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Un codice QR porta a una pagina di destinazione che utilizza i dati GPS per trovare la strada verso la prossima posizione di Mobility. A ogni bivio c'\u00e8 un palloncino in realt\u00e0 aumentata da raccogliere. Finch\u00e9 non si arriva al luogo in cui ci si trova, dove ci aspetta un abbonamento di prova gratuito, che si pu\u00f2 utilizzare da soli o regalare.<\/p>\n<p>La campagna OOH di Stuiq mostra che Mobility offre esattamente la soluzione giusta per ogni esigenza individuale e per ogni compito di trasporto: un'auto Mobility in tutte le dimensioni e nelle immediate vicinanze.<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobility_Plakat.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobility_Plakat.jpg\" alt=\"Mobility_Plakat\" width=\"1162\" height=\"775\" \/><\/a><\/div>\n<p>Grazie a un'accurata pianificazione dei media, questa vicinanza ha preso vita nella campagna di affissione\", prosegue il comunicato. Mobility ha identificato 300 sedi con potenziale di crescita e Mediatonic ha prenotato le posizioni OOH qualitative corrispondenti, con la distanza dalla sede Mobility successiva indicata su ogni manifesto.<\/p>\n<div class=\"hvrbox\">\n<p><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobi_Screenshots.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobi_Screenshots.jpg\" alt=\"Mobi_Screenshots\" width=\"848\" height=\"477\" \/><\/a><\/p>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<p>La campagna \u00e8 stata estesa allo spazio digitale con vari formati di video brevi su YouTube, Instagram, TikTok e Snapchat. I primi risultati mostrano che il tasso di completamento e di interazione dei video \u00e8 superiore del 15% rispetto ai benchmark abituali.<\/p>\n<p>Fonte: Personale<\/p>","protected":false},"excerpt":{"rendered":"La campagna outdoor basata sui dati, realizzata da Bandara, Stuiq e Mediatonic, mostra in modo innovativo come raggiungere rapidamente il centro di mobilit\u00e0 pi\u00f9...","protected":false},"author":12,"featured_media":20563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die virtuelle Realit\u00e4t zeigt den Weg zum Mobility-Auto - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2022\/05\/19\/die-virtuelle-realitaet-zeigt-den-weg-zum-mobility-auto\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die virtuelle Realit\u00e4t zeigt den Weg zum Mobility-Auto - 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