{"id":20373,"date":"2022-03-16T10:04:19","date_gmt":"2022-03-16T10:04:19","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20373"},"modified":"2022-03-08T08:41:02","modified_gmt":"2022-03-08T08:41:02","slug":"augmented-reality-kinowerbung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/03\/16\/augmented-reality-kinowerbung\/","title":{"rendered":"Pubblicit\u00e0 cinematografica in realt\u00e0 aumentata"},"content":{"rendered":"<div class=\"article__featured-image\">\n<div class=\"article__featured-image-caption\">\n<h3 id=\"wird-augmented-reality-ar-die-zuschauer-vermehrt-in-die-kinosaele-locken-in-deutschland-findet-gerade-ein-gross-angelegtes-experiment-auf-dem-werbemarkt-statt\">La realt\u00e0 aumentata (AR) attirer\u00e0 pi\u00f9 spettatori nei cinema? In Germania \u00e8 in corso un esperimento su larga scala nel mercato pubblicitario.<\/h3>\n<\/div>\n<\/div>\n<div class=\"article__entry article__entry--short\">\n<p>Weischer.Cinema ha unito le forze con Cinedom di Colonia e lo sviluppatore di software CinemaTaztic di Copenhagen per lanciare un tentativo nel momento peggiore. Eppure, nonostante la pandemia, ci sono riusciti: Dopo una fase pilota di un anno e tre mesi di implementazione, il formato pubblicitario interattivo \u00e8 ora disponibile in 21 cinema del Gruppo UCI. 188 schermi sono collegati e trasformano lo schermo del cinema in un gioco multiplayer prima dell'inizio del film.<\/p>\n<h3 id=\"so-funktioniert-kino-ar\"><strong>Come funziona l'AR cinematografica<\/strong><\/h3>\n<p>Gli spettatori scaricano l'applicazione CinemaTaztic chiamata REDyPLAY e si registrano. Durante il pre-spettacolo del film, sullo schermo appare uno spot che pubblicizza il gioco con un codice. Se gli utenti inseriscono questo codice nella loro app, sullo schermo appare un avatar di loro stessi e il loro nome utente. Utilizzando i gesti o i pulsanti, i giocatori possono partecipare al gioco e vincere piccoli premi, come una porzione gratuita di popcorn. L'attenzione principale \u00e8 rivolta alla caccia al tesoro e a piccoli giochi di salto e fuga.<\/p>\n<p>L'applicazione \u00e8 facile da usare per l'utente e l'idea di avere diversi giocatori che non si conoscono tra loro che si sfidano in una sala cinematografica potrebbe arricchire in qualche modo l'esperienza del cinema. L'aspetto interessante \u00e8 che lo svolgimento del gioco \u00e8 visibile anche a tutti gli altri spettatori. Ci\u00f2 significa che il messaggio pubblicitario viene recepito anche dal pubblico non giocante.<\/p>\n<p>Il formato ha una durata maggiore rispetto a una normale pubblicit\u00e0. Il Valley Game di Ben &amp; Jerry's, ad esempio, dura ben cinque minuti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20375\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-300x132.jpg\" alt=\"Kino AR\" width=\"584\" height=\"257\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-300x132.jpg 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-1024x452.jpg 1024w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-768x339.jpg 768w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-380x168.jpg 380w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-800x353.jpg 800w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1-1160x512.jpg 1160w, https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/03\/redyplay-1536x678-1.jpg 1536w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p>\n<h3 id=\"was-brands-bieten\">Cosa offrono i marchi<\/h3>\n<p>Il fornitore di bevande energetiche Battery si affida a un look 2D facile da implementare.<\/p>\n<p>La Coca Cola fa scoppiare le bolle nel gioco nel classico stile FruitSlice.  Il tema della campagna \u00e8 la Coca Cola Light, quindi bisogna catturare le bolle luminose con colori brillanti.<\/p>\n<p>HBO propone anche un gioco classico, ovvero un quiz. In Vikings Fight vengono poste domande sulla serie e gli utenti decidono le varianti di risposta sul proprio smartphone.<\/p>\n<p>Il clone di PacMan \u00e8 anche facile da personalizzare. I grandi punti di energia che rendono il personaggio immune agli attacchi dei mostri per un breve periodo sono, ovviamente, tappi di Coca Cola.<\/p>\n<p>Lego va a caccia di fantasmi in una caccia al tesoro interattiva. Le sequenze di gioco, piuttosto banali, si alternano ad animazioni disegnate con amore. Tra una sequenza e l'altra, il giocatore deve scansionare gli elementi dell'immagine sullo schermo per raccogliere punti.<\/p>\n<h3 id=\"das-potenzial\"><strong>Il potenziale<\/strong><\/h3>\n<p>Anche il retargeting cinematografico \u00e8 molto interessante. Naturalmente, l'app legge quali film l'utente ha visitato non appena gioca. Il geotargeting non dovrebbe essere un problema, cos\u00ec come il riferimento a film o pubblicit\u00e0 che l'utente ha gi\u00e0 visto. L'intelligente combinazione di pubblicit\u00e0 esterna e smartphone colma il divario tra i media di massa e la possibile comunicazione individuale.<\/p>\n<p>Il sistema di CinemaTaztic \u00e8 in uso nel Nord Europa dal 2013 e pu\u00f2. CinematazTic \u00e8 ottimista. Mikkel Hagedorn, CEO e co-fondatore, afferma:<\/p>\n<blockquote><p>\"Presumiamo che ancora pi\u00f9 cinema in Germania offriranno presto il nuovo formato di gioco e pubblicit\u00e0 insieme a Weischer.Cinema\".<\/p><\/blockquote>\n<p>Fonte: meedia<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"La realt\u00e0 aumentata (AR) attirer\u00e0 pi\u00f9 spettatori nelle sale cinematografiche? In Germania \u00e8 in corso un progetto di AR su larga scala...","protected":false},"author":12,"featured_media":20374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-20373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmented Reality Kinowerbung - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2022\/03\/16\/augmented-reality-kinowerbung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality Kinowerbung - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Wird Augmented Reality (AR) die Zuschauer vermehrt in die Kinos\u00e4le locken? 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