{"id":20317,"date":"2022-02-12T08:33:49","date_gmt":"2022-02-12T08:33:49","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20317"},"modified":"2022-02-08T08:41:16","modified_gmt":"2022-02-08T08:41:16","slug":"rivella-laedt-zur-mixed-reality-flaschenjagd","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/02\/12\/rivella-laedt-zur-mixed-reality-flaschenjagd\/","title":{"rendered":"Rivella vi invita a una caccia alle bottiglie in Mixed Reality"},"content":{"rendered":"
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Il annunciato<\/a> La promozione Rivella \u00e8 un successo: il fulcro dell'attuale campagna invernale Rivella \u00e8 un gioco di realt\u00e0 mista in cui gli utenti possono catturare virtualmente le bottiglie e vincere premi. I dati della promozione parlano chiaro: la realt\u00e0 mista sta riscuotendo un buon successo.<\/h3>\n<\/div>\n<\/div>\n
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Al centro dell'attuale campagna invernale 2021\/2022 di Rivella c'\u00e8 il \"Caccia alle bottiglie<\/a>\". \u00c8 la prima volta che il produttore di bevande utilizza un gioco basato sulla realt\u00e0 mista, come si legge in un comunicato stampa. Circa 30.000 utenti hanno gi\u00e0 raccolto oltre un milione di bottiglie virtuali di Rivella da quando la campagna \u00e8 stata lanciata a dicembre.<\/p>\n

Nel gioco basato sulla mappa, i partecipanti si recano in oltre 8000 punti di interazione virtuale in tutta la Svizzera. Dalle stazioni ferroviarie alle cime delle stazioni sciistiche, andranno a caccia di bottiglie di Rivella virtuali ovunque. Nei mini-giochi, tra l'altro, potranno catturare le bottiglie di Rivella in realt\u00e0 aumentata (AR). Nel coperchio di ogni bottiglia c'\u00e8 anche un codice che pu\u00f2 essere utilizzato per sbloccare una slot machine in AR. L'obiettivo \u00e8 riempire un Harass ogni settimana e qualificarsi cos\u00ec per i premi settimanali. In questo modo avranno anche una preziosa possibilit\u00e0 di vincere il premio principale, uno chalet per un'intera stagione con tanto di skipass.<\/p>\n

Estrazioni promozionali<\/h3>\n<\/div>\n<\/div>\n

Secondo il comunicato, i giocatori stanno raccogliendo circa 30.000 bottiglie al giorno. L'obiettivo della campagna \u00e8 far uscire le persone all'aria aperta in inverno. Secondo l'azienda, questo obiettivo \u00e8 stato pi\u00f9 che raggiunto. \"In media, i giocatori trascorrono 24 minuti nell'app, il che \u00e8 sensazionale. Nemmeno noi ce lo aspettavamo\", afferma Philip Eggenberger di Staay Interactive nel comunicato stampa: \"Rivella ne beneficia direttamente come marchio, e in modo accattivante.<\/p>\n

La bevanda nazionale svizzera pu\u00f2 essere vinta anche come premio istantaneo: un sofisticato sistema consente di riscattare i premi nei ristoranti partner direttamente tramite l'app e di gustare la bevanda sul posto.<\/p>\n

Lo studio creativo specializzato in campagne di marketing immersivo Interattivo Staay<\/a> ha vinto il pitch con il suo approccio alla realt\u00e0 mista, come spiega l'azienda. Isabel Nyffeler, Senior Live Marketing Manager di Rivella, ha commentato: \"Siamo stati conquistati dalle interazioni nei vari touchpoint del gruppo target di Rivella. E dall'altro lato, la vasta esperienza nelle realizzazioni in realt\u00e0 mista\". Secondo Staay, tutto, dal concetto, all'aspetto visivo e alle meccaniche di gioco, fino alla programmazione dell'app e della micropagina, \u00e8 stato realizzato internamente. La campagna invernale con la caccia alla bottiglia Rivella durer\u00e0 fino alla fine di marzo.<\/p>\n

Fonte: Personale<\/p>","protected":false},"excerpt":{"rendered":"L'annunciata promozione Rivella \u00e8 un successo: il cuore dell'attuale campagna invernale Rivella \u00e8 un gioco di realt\u00e0 mista in cui...","protected":false},"author":12,"featured_media":20318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella l\u00e4dt zur Mixed Reality Flaschenjagd - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2022\/02\/12\/rivella-laedt-zur-mixed-reality-flaschenjagd\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella l\u00e4dt zur Mixed Reality Flaschenjagd - 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