{"id":20222,"date":"2022-01-01T10:29:04","date_gmt":"2022-01-01T10:29:04","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20222"},"modified":"2021-12-31T10:37:56","modified_gmt":"2021-12-31T10:37:56","slug":"rampe-der-hoffnung-in-engelberg-ow","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2022\/01\/01\/rampe-der-hoffnung-in-engelberg-ow\/","title":{"rendered":"Rampa della speranza a Engelberg OW"},"content":{"rendered":"<div class=\"catchword\">\n<h3 id=\"mit-einer-markanten-rampe-laesst-der-versicherungskonzern-allianz-engelberg-wuensche-und-neujahrsvorsaetze-von-leuten-aus-aller-welt-noch-bis-zum-7-1-ins-universum-katapultieren\" class=\"sc-dqf4ud-0 dexZIz article-lead\">Con una suggestiva rampa, il gruppo assicurativo Allianz Engelberg lascia che i desideri e i propositi per il nuovo anno di persone di tutto il mondo si catapultino nell'universo fino al 7 gennaio.<\/h3>\n<div class=\"article-body readmore\">\n<p>Un imponente trampolino di lancio alto 15 metri si erge nel cielo sopra Engelberg OW. A prima vista, l'impianto, chiamato anche \"la rampa\", ha poco o nessun senso per i visitatori. Non solo \u00e8 recintato, ma non porta da nessuna parte.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Eppure ha uno scopo ben preciso: \"La rampa ci aiuta a trasportare i propositi per l'anno nuovo in un modo molto speciale\", spiega Thomas Jost (48), responsabile Brand Management e Sponsoring di Allianz Svizzera. Le persone di tutto il mondo devono sparare i loro desideri e propositi nell'universo dalla rampa di Engelberg utilizzando la realt\u00e0 aumentata (AR).<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<h3 id=\"die-welt-schaut-nach-engelberg\">Il mondo guarda a Engelberg<\/h3>\n<\/div>\n<div class=\"article-body readmore\">\n<p>\"L'idea si inserisce particolarmente bene in questo anno turbolento e non proprio facile\", dice Jost. Dopotutto, in molti luoghi ci sono ancora restrizioni di Corona e istruzioni per evitare la folla. \"La nostra idea vive dell'immagine. L'intera produzione viene trasmessa da lontano.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Pu\u00f2 partecipare chiunque <a class=\"clickable\" href=\"https:\/\/confidence.allianz.com\/\" target=\"_blank\" rel=\"nofollow noopener\">sui canali social media di Allianz<\/a> lasciare un desiderio fino al 7 gennaio e aggiungervi un cuore. I partecipanti riceveranno poi un messaggio che dir\u00e0 loro esattamente a che ora il loro desiderio sar\u00e0 lanciato nello spazio, senza fuochi d'artificio e a impatto climatico zero. Il lancio potr\u00e0 poi essere seguito comodamente a distanza tramite livestream.<\/p>\n<div class=\"article-body readmore\">\n<p>Una cosa \u00e8 indiscutibile: Allianz Assicurazioni lascia che i propositi per il nuovo anno costino molto. La rampa dei desideri a Engelberg, ad esempio, poteva essere vista anche sulla famosa Times Square di New York durante le vacanze di Natale. \"La costruzione della rampa in Svizzera non \u00e8 stata gratuita, ma lo spazio pubblicitario di rilievo probabilmente \u00e8 costato di pi\u00f9\", afferma Thomas Jost, che per il resto tace sul budget della campagna.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Solo nello sviluppo concettuale del progetto sono state coinvolte circa 15 persone di Allianz. A loro si aggiungono costruttori di rampe e agenzie pubblicitarie locali, che devono dare all'idea la massima attenzione possibile a livello globale.<\/p>\n<\/div>\n<div class=\"article-body readmore\"><\/div>\n<div class=\"article-body readmore\">\n<p>\"L'obiettivo principale \u00e8 chiaro: vogliamo dare piacere alle persone e catapultarle nel nuovo anno con una sensazione di fiducia\", spiega Thomas Jost.<\/p>\n<p>Fonte: Blick<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Con una rampa di grande effetto, il gruppo assicurativo Allianz Engelberg rende i desideri e i propositi per il nuovo anno di persone di tutto il mondo ancora pi\u00f9...","protected":false},"author":12,"featured_media":20223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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