{"id":20066,"date":"2021-12-02T17:30:10","date_gmt":"2021-12-02T17:30:10","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20066"},"modified":"2021-12-13T17:34:00","modified_gmt":"2021-12-13T17:34:00","slug":"ar-navigation-bringt-user-zur-milch","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/12\/02\/ar-navigation-bringt-user-zur-milch\/","title":{"rendered":"La navigazione AR porta gli utenti nel latte"},"content":{"rendered":"<div class=\"entry-content\">\n<h3 id=\"das-londoner-start-up-dent-reality-entwickelt-eine-augmented-reality-indoor-navigation-fuer-lebensmittellaeden\">La start-up londinese Dent Reality sta sviluppando un sistema di navigazione indoor a realt\u00e0 aumentata per i negozi di alimentari.<\/h3>\n<p>La disperata ricerca di un dipendente e il \"Mi scusi, dove posso trovare il latte senza lattosio?\" saranno presto un ricordo del passato. Perch\u00e9 l'ultima tecnologia della start-up londinese <a href=\"https:\/\/www.dentreality.com\/\">Realt\u00e0 dentale<\/a> mostra la strada per raggiungere il prodotto che si sta cercando. L'innovativa applicazione mostra la pianta del negozio e la propria posizione sullo smartphone e sa esattamente dove si trova una categoria di prodotti. Gli utenti vengono guidati verso lo scaffale giusto utilizzando una mappa o una visualizzazione in realt\u00e0 aumentata. Il Wi-Fi e i dati dei sensori dello smartphone vengono utilizzati per localizzare l'utente in tempo reale.<\/p>\n<p>Il team ha ora ricevuto l'equivalente di 3,4 milioni di dollari USA in finanziamenti di avviamento per realizzare questa visione. L'investitore principale \u00e8 Pi Labs, mentre Sugar Captial, 7Percent Ventures e una serie di investitori minori hanno contribuito a questa somma.<\/p>\n<h3 id=\"kooperation-mit-apple\">Collaborazione con Apple<\/h3>\n<p>Dent Reality lavora all'AR Indoor Navigation dal 2017 e sostiene che la soluzione pu\u00f2 gestire fino a 40.000 articoli per negozio e migliaia di sedi per rivenditore. Per garantire che tutto funzioni senza problemi, Dent Reality lavora a stretto contatto con i rivenditori.<\/p>\n<p>Uno dei primi clienti \u00e8 la catena di negozi britannica Marks &amp; Spencer, che ha realizzato un progetto di prova con Dent Reality a Londra. Dent Reality ha collaborato anche con Apple in via sperimentale.<\/p>\n<p>I negozi di alimentari sono solo l'inizio per Dent Reality. \"Abbiamo scelto i negozi di alimentari perch\u00e9 \u00e8 la sfida pi\u00f9 difficile che avremmo potuto risolvere\", spiega il CEO Andrew Hart a TechCrunch.<\/p>\n<h3 id=\"auch-google-bietet-vereinzelt-ar-navigation-in-innenraeumen\">Anche Google offre occasionalmente la navigazione AR in ambienti chiusi<\/h3>\n<p>In futuro, la soluzione di navigazione sar\u00e0 estesa ad altre aree interne. Si tratta di complessi di uffici, ospedali e universit\u00e0. Per raggiungere questo obiettivo, i nuovi fondi saranno investiti in nuovi specialisti e nell'ampliamento della base clienti.<\/p>\n<p>Google sta inoltre gi\u00e0 testando le prime soluzioni per la navigazione AR indoor e quest'anno ha annunciato un aggiornamento di Google Maps che guida gli utenti di smartphone attraverso aeroporti, stazioni di transito e centri commerciali utilizzando indicazioni AR. Attualmente sono supportate alcune localit\u00e0 statunitensi, oltre a Tokyo e Zurigo. Quest'ultimo \u00e8 stato il primo aeroporto al mondo a supportare la soluzione, come abbiamo riportato all'epoca. <a href=\"https:\/\/vr-room.ch\/it\/2021\/04\/11\/als-erster-airport-fuehrt-zuerich-google-live-view-ein\/\">segnalato<\/a>.<\/p>\n<p>Fonte: Misto<!--more--><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"La start-up londinese Dent Reality sta sviluppando una navigazione interna in realt\u00e0 aumentata per i negozi di alimentari. La disperata ricerca di un dipendente...","protected":false},"author":12,"featured_media":20067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AR Navigation bringt User zur Milch - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2021\/12\/02\/ar-navigation-bringt-user-zur-milch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR Navigation bringt User zur Milch - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das Londoner Start-up Dent Reality entwickelt eine Augmented Reality Indoor-Navigation f\u00fcr Lebensmittell\u00e4den. 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