{"id":19836,"date":"2021-08-13T14:55:48","date_gmt":"2021-08-13T14:55:48","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19836"},"modified":"2021-08-07T15:11:10","modified_gmt":"2021-08-07T15:11:10","slug":"swisscom-laedt-zur-virtuellen-glace-jagd-ein","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/08\/13\/swisscom-laedt-zur-virtuellen-glace-jagd-ein\/","title":{"rendered":"Swisscom vi invita a una caccia al gelato virtuale"},"content":{"rendered":"<div class=\"row\">\n<div id=\"articletop\" class=\"col-md-9 col-md-offset-1 articletop mb50\">\n<h3 id=\"swisscom-geht-in-der-konsumentenaktivierung-neue-wege-und-lanciert-den-einzigartigen-swisscom-summer-hunt-eine-augmented-reality-glace-jagd-damit-will-swisscom-kunden-fuer-neue-technologien-begeiste\" class=\"articlelead\">Swisscom apre una nuova strada nel campo dell'attivazione dei consumatori e lancia l'esclusiva <a href=\"https:\/\/swisscom.vatom.app\/#\/\">Caccia estiva di Swisscom<\/a>una caccia al gelato in realt\u00e0 aumentata. Swisscom vuole entusiasmare i clienti per le nuove tecnologie, portare allegria all'estate e promuovere il nuovo look and feel di alcuni negozi Swisscom.<\/h3>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div id=\"socheight\" class=\"row\">\n<div class=\"col-md-6 articletext sublineImage\">\n<p>La realt\u00e0 aumentata amplia il mondo reale con contenuti digitali e offre quindi al marketing grandi opportunit\u00e0 per ispirare i clienti. Anche Swisscom ha riconosciuto questo aspetto e ha lanciato una promozione chiamata Swisscom Summer Hunt.<\/p>\n<h3 id=\"auf-glace-jagd-zu-gewinnpreisen\">A caccia di premi con il gelato<\/h3>\n<p>Ecco come funziona la caccia al gelato: l'obiettivo \u00e8 raccogliere i gelati in modo giocoso utilizzando il proprio smartphone. Ci saranno in totale tre zone di gioco: La prima tentazione ghiacciata si trova a casa. Il secondo gelato \u00e8 nascosto nella citt\u00e0 svizzera pi\u00f9 vicina e il terzo deve essere trovato nei pressi di un negozio Swisscom. Se la caccia al gelato viene completata con successo, nello Swisscom Shop ci aspetta un premio.<\/p>\n<p>Insieme all'agenzia di vendita al dettaglio TMI, la caccia estiva di Swisscom \u00e8 stata lanciata sulla tecnologia BlockV basata su blockchain e AR.<\/p>\n<h3 id=\"ueber-ar-kunden-anlocken\">Attirare i clienti con l'AR<\/h3>\n<p>Tom von D\u00e4niken, responsabile di Go to Market di Swisscom Residential, ha dichiarato: \"Da qualche settimana i nostri negozi possono essere nuovamente visitati senza limitazioni di metri quadrati. Con questo gioco innovativo e ludico, siamo lieti di poter dare nuovamente il benvenuto a molti clienti nei nostri negozi e di offrire loro una divertente caccia in realt\u00e0 aumentata. Naturalmente, abbiamo in serbo grandi premi e promozioni per i clienti esistenti e nuovi. Non vedete l'ora. Sar\u00e0 una grande esperienza estiva\". La promozione \u00e8 iniziata il 29 luglio e durer\u00e0 fino al 29 agosto.<\/p>\n<p>Patrick Glauser, Managing Partner TMI: \"Con Swisscom abbiamo trovato il cliente e il partner perfetto per lanciare questa nuova tecnologia nel campo del marketing digitale in Svizzera. Grazie a un team interdisciplinare e a un approccio efficiente e agile, abbiamo ideato, pianificato e realizzato le campagne in tempi brevissimi. Siamo ansiosi di conoscere le reazioni dei consumatori.<\/p>\n<p>Fonte: Personal \/ Swisscom<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Swisscom apre una nuova strada nell'attivazione dei consumatori e lancia l'esclusiva Swisscom Summer Hunt, una caccia al gelato in realt\u00e0 aumentata....","protected":false},"author":12,"featured_media":19838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swisscom l\u00e4dt zur virtuellen Glace-Jagd ein - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2021\/08\/13\/swisscom-laedt-zur-virtuellen-glace-jagd-ein\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisscom l\u00e4dt zur virtuellen Glace-Jagd ein - 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