{"id":19617,"date":"2021-06-28T07:07:33","date_gmt":"2021-06-28T07:07:33","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19617"},"modified":"2021-06-18T10:02:42","modified_gmt":"2021-06-18T10:02:42","slug":"facebook-testet-jetzt-virtual-reality-werbung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/06\/28\/facebook-testet-jetzt-virtual-reality-werbung\/","title":{"rendered":"Facebook sta testando la pubblicit\u00e0 in realt\u00e0 virtuale"},"content":{"rendered":"

\u00c8 il modello di finanziamento di Facebook: il business della pubblicit\u00e0. \u00c8 chiaro che questo verr\u00e0 esteso anche alla realt\u00e0 virtuale (VR). I primi test stanno gi\u00e0 iniziando.<\/strong><\/p>\n

Dal mese scorso, gli sviluppatori di VR possono inserire annunci pubblicitari per giochi e applicazioni nell'app mobile di Oculus. Ora Facebook sta facendo un ulteriore passo avanti e sta testando gli annunci pubblicitari in alcune app VR.<\/p>\n

Tutto inizia con lo sparatutto competitivo Blaston di Resolution Games. Qui due giocatori si affrontano in un'arena cyberpunk e si danno battaglia con armi futuristiche. Il gioco mette in scena i duelli come una disciplina sportiva fittizia del futuro e, naturalmente, in questo contesto c'\u00e8 molto spazio libero per i pannelli pubblicitari. Le pubblicit\u00e0 sono quindi sensibilmente inserite nello scenario del gioco.<\/p>\n

I giocatori possono interagire con le pubblicit\u00e0 facendo clic su di esse e aprendo un menu contestuale. Qui \u00e8 possibile richiamare ulteriori informazioni sull'annuncio selezionato, nasconderlo o scoprire perch\u00e9 viene visualizzato questo contenuto.<\/p>\n

La pubblicit\u00e0 come nuovo fattore di crescita<\/h3>\n

L'annuncio VR apparir\u00e0 nelle prossime settimane in una serie di altre applicazioni VR ancora senza nome. Prima di annunciare ulteriori passi, Facebook vuole raccogliere il feedback di sviluppatori e consumatori. In futuro, l'azienda vorrebbe testare altri formati pubblicitari specifici per la VR.<\/p>\n

Le pubblicit\u00e0 sono destinate principalmente a favorire gli sviluppatori VR e a contribuire alla crescita dell'ecosistema Oculus. La pubblicit\u00e0 VR offre agli studios una nuova opportunit\u00e0 di generare entrate con le loro app VR. Questi possono essere investiti in nuovi e pi\u00f9 ampi progetti, che a loro volta attirano nuovi utenti della realt\u00e0 virtuale che acquistano le app VR.<\/p>\n

L'obiettivo di Facebook \u00e8 creare un ecosistema VR autosufficiente. L'azienda punta a raggiungere dieci milioni di utenti VR attivi. \"Un ecosistema di contenuti pi\u00f9 redditizio \u00e8 un passo fondamentale nel percorso verso il mainstream\", scrive Facebook nell'annuncio sul blog di Oculus.<\/p>\n

I ricavi pubblicitari confluiscono nell'espansione XR di Facebook<\/h3>\n

Nel post sul blog, l'azienda indica che tutti i ricavi pubblicitari saranno reinvestiti in riduzioni di prezzo per l'hardware VR e AR. Per inciso, lo stesso vale anche per le entrate derivanti dalla vendita di app nell'Oculus Store. In generale, questo sarebbe un bene per l'intero settore.<\/p>\n

Facebook sta perseguendo una politica di prezzi aggressiva con Oculus Quest per portare il maggior numero di occhiali VR alla gente il pi\u00f9 rapidamente possibile. Secondo Zuckerberg, anche i primi occhiali AR dovrebbero essere il pi\u00f9 possibile accessibili.<\/p>\n

Fonte: Misto<\/p>\n

 <\/p>\n

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