{"id":19238,"date":"2021-04-21T10:10:56","date_gmt":"2021-04-21T10:10:56","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19238"},"modified":"2021-04-17T08:23:39","modified_gmt":"2021-04-17T08:23:39","slug":"ar-eiersuche-im-spar","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/04\/21\/ar-eiersuche-im-spar\/","title":{"rendered":"Caccia alle uova di AR presso SPAR"},"content":{"rendered":"<h3 id=\"in-spar-maerkten-in-der-ganzen-deutschschweiz-wartete-dieses-jahr-eine-innovative-osterpromotion-auf-die-kundinnen-und-kunden-mit-dem-smartphone-konnte-man-sich-auf-die-suche-nach-virtuellen-ostereie\">Un'innovativa promozione pasquale attendeva quest'anno i clienti nei negozi SPAR della Svizzera tedesca: I clienti potevano utilizzare i loro smartphone per cercare uova di Pasqua virtuali.<\/h3>\n<p><!--more--><\/p>\n<p>L'agenzia <a href=\"https:\/\/www.bandara.ch\/\">Bandara<\/a> ha sviluppato a questo scopo un'esperienza di realt\u00e0 aumentata basata sul web: un codice QR all'ingresso del negozio portava i clienti a una landing page dove, dopo una breve istruzione, potevano avviare la modalit\u00e0 AR e andare alla ricerca di uova virtuali nel negozio. Chiunque avesse trovato tre uova nascoste su un totale di cinque poteva partecipare all'estrazione di premi. I premi comprendevano buoni spesa SPAR e un ingresso all'Europapark.<\/p>\n<p>\"Le applicazioni di realt\u00e0 aumentata non richiedono pi\u00f9 il download di un'app\", afferma Lukas Haltmeier, Online Marketing Manager di SPAR Handels AG. \"Questo significa che la tecnologia \u00e8 ora molto interessante anche per l'utilizzo nel settore della vendita al dettaglio\".<\/p>\n<p><iframe loading=\"lazy\" title=\"Caccia alle uova SPAR AR | Bandara\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/AJJDsshauDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Fonte: Comunicato stampa<\/p>","protected":false},"excerpt":{"rendered":"Un'innovativa promozione pasquale attendeva quest'anno i clienti nei negozi SPAR della Svizzera tedesca:...","protected":false},"author":12,"featured_media":19239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR-Eiersuche im SPAR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2021\/04\/21\/ar-eiersuche-im-spar\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR-Eiersuche im SPAR - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"In SPAR M\u00e4rkten in der ganzen Deutschschweiz wartete dieses Jahr eine innovative Osterpromotion auf die Kundinnen und Kunden:&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/it\/2021\/04\/21\/ar-eiersuche-im-spar\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T10:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"AR-Eiersuche im SPAR\",\"datePublished\":\"2021-04-21T10:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"},\"wordCount\":148,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\",\"name\":\"AR-Eiersuche im SPAR - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"datePublished\":\"2021-04-21T10:10:56+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"width\":1000,\"height\":1000,\"caption\":\"Spar AR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AR-Eiersuche im SPAR\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/it\/2021\/04\/21\/ar-eiersuche-im-spar\/","og_locale":"it_IT","og_type":"article","og_title":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","og_description":"In SPAR M\u00e4rkten in der ganzen Deutschschweiz wartete dieses Jahr eine innovative Osterpromotion auf die Kundinnen und Kunden:&hellip;","og_url":"http:\/\/vr-room.ch\/it\/2021\/04\/21\/ar-eiersuche-im-spar\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-04-21T10:10:56+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"AR-Eiersuche im SPAR","datePublished":"2021-04-21T10:10:56+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"},"wordCount":148,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","articleSection":["Schweiz"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/","url":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/","name":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","datePublished":"2021-04-21T10:10:56+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","width":1000,"height":1000,"caption":"Spar AR"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"AR-Eiersuche im SPAR"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Notizie sulla realt\u00e0 virtuale in Svizzera","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/19238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=19238"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/19238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/19239"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=19238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=19238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=19238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}