{"id":19186,"date":"2021-04-09T12:08:23","date_gmt":"2021-04-09T12:08:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19186"},"modified":"2021-04-07T12:20:26","modified_gmt":"2021-04-07T12:20:26","slug":"iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","title":{"rendered":"IWC Schaffhausen stupisce con la prova virtuale di un orologio"},"content":{"rendered":"

IWC Schaffhausen lancia un'applicazione per smartphone in concomitanza con la mostra digitale Watches and Wonders. La caratteristica principale del lancio \u00e8 una prova virtuale degli orologi basata sulla realt\u00e0 aumentata (AR). I clienti possono puntare la fotocamera al polso e provare virtualmente le novit\u00e0 2021 di IWC. <\/h3>\n

L'applicazione mobile rappresenta un nuovo ed entusiasmante canale per entrare in contatto con IWC in modo digitale e offre sempre le ultime informazioni sull'universo IWC. La caratteristica pi\u00f9 importante del lancio \u00e8 una prova virtuale dell'orologio basata sulla tecnologia della realt\u00e0 aumentata (AR). I clienti possono puntare la fotocamera del loro smartphone verso il polso, dove possono vedere un orologio nelle sue dimensioni reali. Questa nuova funzionalit\u00e0 non solo rende molto pi\u00f9 tangibili i pregiati segnatempo meccanici di IWC, ma permette anche ai clienti di confrontare i diversi diametri delle casse.<\/p>\n

\"Per IWC, la tecnologia non \u00e8 mai fine a se stessa, ma \u00e8 sempre un mezzo per migliorare l'esperienza dei nostri clienti e offrire un valore aggiunto tangibile. L'edizione di quest'anno Orologi e meraviglie<\/a> si svolge di nuovo virtualmente, ma volevamo assicurarci che i nostri partner, clienti e fan potessero vedere i nostri nuovi prodotti al polso quando li sveleremo domani. I recenti progressi della tecnologia AR hanno cambiato le carte in tavola, permettendoci di portare i nostri orologi virtualmente nelle case delle persone\", spiega Dominic Weir, Chief Digital Officer di IWC Schaffhausen.<\/p>\n

\n

Caratteristiche e narrazione<\/h3>\n<\/div>\n

Oltre alla prova virtuale dell'orologio, l'applicazione \u00e8 ricca di funzioni interessanti e contenuti esclusivi sul mondo di IWC. Il marchio ha anche in programma di raccontare storie emozionanti nell'ambito del suo nuovo formato podcast. L'ospite di lancio \u00e8 il sette volte campione del mondo di F1TM e ambasciatore del marchio IWC Lewis Hamilton. Nei prossimi mesi, IWC migliorer\u00e0 e amplier\u00e0 gradualmente e continuamente l'applicazione con nuove funzioni e contenuti per migliorare l'esperienza dei clienti.<\/p>\n

La nuova APP IWC sar\u00e0 inizialmente disponibile in inglese e cinese. Gli utenti possono scaricarla per iOS dall'Apple App Store. In futuro, IWC offrir\u00e0 anche altre lingue e una versione per gli utenti Android.
\n<\/strong><\/p>\n

Questo non \u00e8 il primo progetto con la VR o l'AR per IWC, poich\u00e9 abbiamo segnalato<\/a>. Dall'anno scorso, il nuovo IWC Racing Works Store di Zurigo unisce le corse e l'orologeria con applicazioni digitali innovative.<\/p>\n

Fonte: horizont<\/p>\n

 <\/p>\n

 <\/p>\n

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