{"id":19061,"date":"2021-03-31T10:42:50","date_gmt":"2021-03-31T10:42:50","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19061"},"modified":"2021-03-29T18:01:59","modified_gmt":"2021-03-29T18:01:59","slug":"ar-forschung-mit-einem-sammlermodel-des-vw-bullis","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/03\/31\/ar-forschung-mit-einem-sammlermodel-des-vw-bullis\/","title":{"rendered":"AR Research con un modello da collezione del VW Bulli"},"content":{"rendered":"<div class=\"headline__inner\">\n<h3 id=\"eine-masterabsolventin-in-wirtschaftswissenschaften-der-universitaet-luzern-forschte-fuer-ihre-arbeit-zu-augmented-reality-ar-mit-einem-sammlermodel-des-vw-bullis\" class=\"headline__lead\">Una laureata in economia dell'Universit\u00e0 di Lucerna ha condotto una ricerca per la sua tesi sulla realt\u00e0 aumentata (AR) con un modello da collezione del VW Bulli.<\/h3>\n<\/div>\n<p><!--more--><\/p>\n<div>\n<div class=\"cve\">Di chi \u00e8 ora? Lorena Fankhauser (24), laureata all'Universit\u00e0 di Lucerna, nella sua tesi di laurea magistrale si \u00e8 interessata all'interfaccia tra economia, tecnologia e psicologia. Fankhauser si \u00e8 concentrata sulla \"propriet\u00e0 percepita\". L'autrice paragona questo concetto alla stanza dei bambini nella casa dei genitori, che non appartiene legalmente al bambino, ma emotivamente. Ha sostenuto la tesi che l'AR genera questa sensazione in modo pi\u00f9 forte rispetto a un'immagine 2D o 3D e che le persone sono quindi pi\u00f9 disposte a pagare per il prodotto presentato.<\/div>\n<div>\n<h3 id=\"vw-bus-modell-als-testobjekt\" class=\"subtitle articlecomponent regwalled\" data-team-subtitle=\"\" data-nzz-article-component=\"\"><span>Modello di autobus VW come oggetto di prova<\/span><\/h3>\n<\/div>\n<\/div>\n<p class=\"articlecomponent text regwalled\" data-team-paragraph=\"\" data-nzz-article-component=\"\">Per verificare la sua ipotesi, Fankhauser ha condotto un esperimento di laboratorio con un questionario accessibile tramite cellulare o tablet. Come oggetto di prova ha utilizzato il modello da collezione di un autobus VW. Dopo tre settimane, pi\u00f9 di 300 studenti avevano partecipato al sondaggio. La tesi di Fankhauser \u00e8 stata parzialmente confermata: il senso di appartenenza \u00e8 effettivamente pi\u00f9 forte quando ai soggetti \u00e8 stata mostrata una rappresentazione AR del modello Bulli invece di una pi\u00f9 convenzionale rappresentazione 2D.<\/p>\n<h3 id=\"neue-studie\" class=\"subtitle articlecomponent regwalled\" data-team-subtitle=\"\" data-nzz-article-component=\"\"><span>Nuovo studio<\/span><\/h3>\n<p class=\"articlecomponent text regwalled\" data-team-paragraph=\"\" data-nzz-article-component=\"\">La nativa di Wolhus \u00e8 stata coinvolta in AR anche al di fuori della sua tesi di Master. Le \u00e8 stata data l'opportunit\u00e0 di lavorare come co-autore a un progetto di ricerca presso l'Universit\u00e0 di Lucerna. Il fatto che questo si sia svolto parallelamente alla sua tesi di Master \"\u00e8 stato un buon cambio di ritmo\", dice l'ex studentessa. Il progetto \u00e8 uno studio rappresentativo sulla percezione e sull'uso delle applicazioni AR, i cui risultati saranno presto pubblicati. Dovrebbe fornire informazioni sull'atteggiamento della popolazione svizzera nei confronti dell'AR. Tuttavia, per come l'ha vissuta finora Fankhauser, la maggior parte delle persone sarebbe molto positiva e curiosa nei confronti di questa nuova tecnologia.<\/p>\n<p class=\"articlecomponent text regwalled\" data-team-paragraph=\"\" data-nzz-article-component=\"\">Fonte: luzernerzeitung<\/p>","protected":false},"excerpt":{"rendered":"Una laureata in economia dell'Universit\u00e0 di Lucerna ha condotto una ricerca per la sua tesi sulla realt\u00e0 aumentata (AR) con un modello da collezione...","protected":false},"author":12,"featured_media":19062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR Forschung mit einem Sammlermodel des VW-Bullis - 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