Immagine del negozio a tre piani <\/a>del marchio di lusso britannico pu\u00f2 essere esplorato digitalmente a 360\u00b0 da oggi fino al 18 aprile. Tuttavia, \u00e8 necessario conoscere un po' di giapponese per godere appieno dell'esperienza...<\/p>\nProprio come il negozio fisico che Burberry ha aperto nel 2019 nell'esclusivo edificio di Ginza Marronnierthe, il piano terra \u00e8 dedicato alle borse firmate come le Olympia, le Pocket e le Lola Bag, mentre il primo e il secondo piano ospitano rispettivamente l'abbigliamento femminile e maschile.<\/p>\n
Burberry ed Elle Digital Japan hanno inoltre collaborato al progetto con l'attrice Elaiza Ikeda, che presenta un filmato con consigli di stile accessibili in vari punti di contatto del negozio virtuale.<\/p>\n
Nuovi modi per attirare i clienti pi\u00f9 attenti alla tecnologia<\/h3>\n
L'industria del lusso si concentra sempre pi\u00f9 sulla connessione tra il mondo fisico e quello digitale, alla ricerca di nuovi modi per entrare in contatto con i propri clienti esperti di tecnologia. Anche in questo caso, Corona avr\u00e0 sicuramente accelerato la digitalizzazione a un nuovo livello. Burberry ha gi\u00e0 aperto lo scorso anno il suo primo social retail store per i beni di lusso a Shenzhen, in Cina.<\/p>\n
Il negozio di 5.800 metri quadrati \u00e8 suddiviso in 10 stanze che i clienti possono esplorare e interagire sia fisicamente che digitalmente utilizzando un programma WeChat dedicato. In questo modo possono guadagnare la moneta sociale, che d\u00e0 accesso a contenuti esclusivi ed esperienze personalizzate, man mano che attraversano il negozio.<\/p>\n
Questi ambienti virtuali sono il complemento perfetto del classico negozio online e, in tempi di pandemia, forse anche un sostituto adeguato del normale negozio. Tutti gli articoli offerti possono essere cliccati per ottenere informazioni dettagliate nel webshop.<\/p>\n
Fonte: internetworld \/ insideretail<\/p>\n
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