{"id":18932,"date":"2021-03-03T20:51:14","date_gmt":"2021-03-03T20:51:14","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18932"},"modified":"2021-03-03T20:51:14","modified_gmt":"2021-03-03T20:51:14","slug":"rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/","title":{"rendered":"Rivella digitalizza il campionamento tradizionale con una soluzione di realt\u00e0 aumentata"},"content":{"rendered":"

Da sabato, Rivella utilizza un gioco di realt\u00e0 aumentata (AR) nelle stazioni a valle delle stazioni sciistiche svizzere per distribuire campioni di prodotti durante una campagna di marketing senza contatto personale.<\/h3>\n

<\/p>\n

All'insegna del motto \"A casa sulla neve\", lo specialista tedesco di AR Sensape<\/a> ha sviluppato un nuovo modo di rivolgersi ai clienti per l'azienda svizzera Rivella. Il progetto consente una campagna di campionamento di prodotti senza contatto e senza personale aggiuntivo e consiste in un gioco interattivo AR con un distributore automatico di bevande collegato. Dalla fine di febbraio, gli sciatori delle stazioni sciistiche svizzere hanno potuto dimostrare la loro abilit\u00e0 nel gioco e ricevere automaticamente una Rivella come premio. Poich\u00e9 l'installazione non richiede personale, i costi possono essere ridotti e i valori del marchio possono essere comunicati in modo divertente, il che rappresenta un'opportunit\u00e0 unica nella situazione attuale.<\/p>\n

Concorso di bevute digitali<\/h3>\n

La campagna si svolge nelle stazioni invernali svizzere di Nendaz, Adelboden, Flumserberg, Lenk e Arosa dalla fine di febbraio 2021.<\/p>\n

Il gioco \u00e8 una gara di bevute virtuali in cui si devono bere bottiglie di Rivella visualizzate su un grande display. Il gioco funziona riconoscendo la persona che si trova di fronte al dispositivo, che posiziona una cannuccia virtuale all'altezza della bocca.<\/p>\n

Quando il gioco inizia, le bottiglie si muovono e ci vuole concentrazione per mantenere la bocca sulla cannuccia muovendo la testa per svuotare la bottiglia. \"La nostra intelligenza artificiale riconosce il numero, i movimenti e anche le dimensioni dei giocatori, rendendo possibile il gioco senza contatto. Possono giocare fino a cinque persone contemporaneamente. Per proteggere i dati di terzi, riconosce anche chi non fa parte del gruppo e lo rende irriconoscibile con uno sfondo sfocato\", spiega Matthias Freysoldt di Sensape. Quando il gioco della campagna Rivella \u00e8 completato, la macchina connessa eroga automaticamente bottiglie di Rivella per tutti i giocatori del gruppo e stampa un coupon. Scansionando un codice QR sul coupon, \u00e8 possibile visualizzare su uno smartphone una foto scattata durante il gioco e condividerla con gli amici. Inoltre, \u00e8 possibile riscuotere una bottiglia di Rivella in pi\u00f9 dal distributore automatico.<\/p>\n

Fonte: Comunicato stampa<\/p>","protected":false},"excerpt":{"rendered":"Da sabato, Rivella utilizza un gioco di realt\u00e0 aumentata (AR) nelle stazioni a valle dei comprensori sciistici svizzeri per ...","protected":false},"author":12,"featured_media":18934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Rivella setzt seit Samstag ein Augmented Reality (AR) Spiel an Talstationen in Schweizer Skigebieten ein, um w\u00e4hrend einer\u00a0…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/it\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T20:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/Screenshot_2021-03-03-Rivella-Winterpromotion-\u2013-jetzt-mitmachen-gewinnen-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1091\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung\",\"datePublished\":\"2021-03-03T20:51:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\"},\"wordCount\":349,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Screenshot_2021-03-03-Rivella-Winterpromotion-\u2013-jetzt-mitmachen-gewinnen-.png\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\",\"name\":\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - 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