{"id":18902,"date":"2021-02-28T08:03:30","date_gmt":"2021-02-28T08:03:30","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18902"},"modified":"2021-02-26T13:10:25","modified_gmt":"2021-02-26T13:10:25","slug":"bacardi-gibt-tanzunterricht-auf-snapchat","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/02\/28\/bacardi-gibt-tanzunterricht-auf-snapchat\/","title":{"rendered":"Bacardi d\u00e0 lezioni di ballo su Snapchat"},"content":{"rendered":"<h3 id=\"die-rum-marke-bacardi-lehrt-snapchat-nutzer-im-rahmen-seiner-kampagne-conga-feat-you-mithilfe-von-augmented-reality-neue-dance-moves-das-neue-full-body-tracking-scheint-potential-z\">Il marchio di rum Bacardi sta insegnando agli utenti di Snapchat nuovi passi di danza nell'ambito della campagna \"Conga Feat. You\", utilizzando la realt\u00e0 aumentata per insegnare agli utenti nuovi passi di danza. Il nuovo rilevamento del corpo intero sembra avere un potenziale.<\/h3>\n<h3 id=\"\"><!--more--><\/h3>\n<div id=\"news-paragraphs-above-ad\">\n<p>Die Rum-Marke Bacardi lud Fans auf der ganzen Welt im vergangenen Jahr ein, Teil des offiziellen Musikvideos \u00abConga Feat. You\u00bb f\u00fcr eine Neuinterpretation des internationalen Welthits von Miami Sound Machine zu werden. Jetzt erweitert die Marke ihre Kampagne. Zusammen mit Snapchat wurde eine Dance-Linse entwickelt, die Nutzer mithilfe von Augmented Reality Animationen eine Reihe von Dance Moves lehrt. Wer die Anweisungen befolgt und die Bewegungen vollendet, erh\u00e4lt Zugriff auf zus\u00e4tzliche instrumentale Elemente f\u00fcr &#8222;Conga&#8220;. Dar\u00fcber hinaus k\u00f6nnen die Snapchat-Nutzer ihre Performance in ihrer Story mit anderen teilen.<\/p>\n<p>Con questa campagna, Bacardi diventa il primo marchio di alcolici a utilizzare la nuova tecnologia di rilevamento AR 3D full-body di Snapchat.<\/p>\n<\/div>\n<h3 id=\"full-body-tracking-mit-potential\">Tracciamento completo del corpo con potenziale<\/h3>\n<p>Le lenti captano i movimenti del corpo e applicano direttamente le diverse lenti. Anche i vestiti vengono ripresi. \u00c8 possibile aggiungere altre figure digitali per imitare i movimenti. Le Lenti funzionano sia con la fotocamera anteriore che con quella posteriore. La tecnologia \u00e8 in grado di identificare 18 diverse articolazioni e di sovrapporre ad esse le animazioni 3D. Ogni movimento delle articolazioni viene adottato.<\/p>\n<p class=\"subheading\">Tim Hortons, una catena canadese di fast-food, \u00e8 stato il primo marchio a utilizzarlo in occasione della festa di Halloween dello scorso anno. Con la loro Snapchat Lens, gli utenti hanno potuto trasformarsi in una scatola di Timbits (buchi di ciambella). Anche se questa Snapchat Lense \u00e8 stata pensata solo per essere divertente, non \u00e8 difficile immaginare cosa potrebbero fare con questa tecnologia, ad esempio, i marchi di moda e i negozi di abbigliamento.<\/p>\n<p>La collaborazione con Snapchat promette a Bacardi una portata ancora maggiore per la sua campagna: secondo l'azienda, oltre 200 milioni di membri di Snapchat utilizzano quotidianamente l'AR. Il numero di utenti giornalieri di Snapchat \u00e8 aumentato del 22% in un anno, raggiungendo i 265 milioni, come abbiamo riportato l'anno scorso. <a href=\"https:\/\/vr-room.ch\/it\/?s=snapchat\">segnalato<\/a>.<\/p>\n<p>Fonte: WUV \/ Marketing online WUV \/ Marketing online<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"Il marchio di rum Bacardi sta insegnando agli utenti di Snapchat nuovi passi di danza nell'ambito della campagna \"Conga Feat. Bacardi sta utilizzando la realt\u00e0 aumentata per insegnare agli utenti di...","protected":false},"author":12,"featured_media":18903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-18902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bacardi gibt Tanzunterricht auf Snapchat - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2021\/02\/28\/bacardi-gibt-tanzunterricht-auf-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bacardi gibt Tanzunterricht auf Snapchat - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Rum-Marke Bacardi lehrt Snapchat-Nutzer im Rahmen seiner Kampagne\u00a0 \u00abConga Feat. 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