{"id":18775,"date":"2021-02-01T10:30:20","date_gmt":"2021-02-01T10:30:20","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18775"},"modified":"2021-01-27T18:44:20","modified_gmt":"2021-01-27T18:44:20","slug":"die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2021\/02\/01\/die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten\/","title":{"rendered":"La Svizzera ha ora un laboratorio cinematografico per i mondi virtuali"},"content":{"rendered":"

Il nuovo Story Lab del Percento culturale Migros promuove ora, oltre ai film, anche giochi e progetti di realt\u00e0 virtuale. L'obiettivo: sinergie anzich\u00e9 concorrenza e diversit\u00e0 dei media.<\/h3>\n

<\/p>\n

Come altre istituzioni finanziarie svizzere, ad esempio Pro Helvetia, <\/span><\/a>o il Contratto dell'audiovisivo della SRG,<\/span><\/a> il Percento culturale Migros si occupa ora anche dello sviluppo di contenuti per i nuovi media interattivi.<\/p>\n

Nell'ambito del Festival del Cinema di Soletta, il Percento culturale Migros ha presentato il film \"Laboratorio di storie<\/a>\" viene presentato. Il finanziamento del cinema non riguarda pi\u00f9 solo il \"film\": lo Story Lab \u00e8 aperto a tutti i tipi di formati narrativi audiovisivi. In particolare, saranno finanziati progetti nei settori del cinema, delle serie, della realt\u00e0 virtuale, della realt\u00e0 aumentata, dei 360 gradi, dei cross-media e dei giochi.<\/p>\n

Rispondere al cambiamento<\/h3>\n

Pi\u00f9 formati audiovisivi - significa meno finanziamenti al cinema? Nadine Adler Spiegel, che dirige il Migros Culture Percentage Story Lab, risponde: \"Non abbiamo un abbonamento ai finanziamenti. Come istituzione privata, siamo liberi di reagire alla trasformazione digitale e a un comportamento di ricezione che sta cambiando\".<\/p>\n

Tuttavia, la nuova modalit\u00e0 di distribuzione non mira a mettere in competizione le vecchie e le nuove arti. Al contrario, si vogliono creare sinergie.<\/p>\n

\"Finanziamo idee e ricerche. Pu\u00f2 anche accadere che solo durante lo sviluppo del materiale si capisca quale sia il formato audiovisivo pi\u00f9 adatto a un progetto\", aggiunge Nadine Adler Spiegel.<\/p>\n

Contenuti e sinergie orientati al futuro<\/h3>\n

Il fatto che lo Story Lab si occupi di questi nuovi formati \u00e8 lungimirante. Oltre alla loro rilevanza artistica, i contenuti audiovisivi hanno sempre pi\u00f9 un tocco funzionale: la gamification nei materiali didattici, le app con accompagnamento audio informativo sui sentieri escursionistici o le visite animate ai musei su tablet: tutte queste offerte hanno bisogno di uno storytelling solido.<\/p>\n

L'accompagnamento \u00e8 al centro<\/h3>\n

Il laboratorio Story Lab del Percento culturale Migros si concentra deliberatamente su progetti ancora in fase iniziale. \"Nel settore c'\u00e8 la necessit\u00e0 di accompagnare il processo di sviluppo di un progetto, ad esempio con coaching e mentoring, e non da ultimo di mediare tra gli artisti e fornire loro una rete\", afferma Nadine Adler Spiegel.<\/p>\n

Il numero di progetti che lo Story Lab sosterr\u00e0 ogni anno \u00e8 ancora aperto.<\/p>\n

Fonte: SRF \/ Storylab<\/p>\n

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