{"id":18414,"date":"2020-12-10T08:53:15","date_gmt":"2020-12-10T08:53:15","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18414"},"modified":"2020-12-07T18:19:30","modified_gmt":"2020-12-07T18:19:30","slug":"best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","title":{"rendered":"Best of Swiss Apps 2020: Mercedes-Benz premiata con quattro riconoscimenti"},"content":{"rendered":"<h3 id=\"unter-dem-titel-best-of-swiss-apps-zeichnen-eine-renommierte-fachjury-sowie-nutzerinnen-und-nutzer-jedes-jahr-die-besten-schweizer-apps-aus-mercedes-benz-wurde-mit-der-interaktiven-4u-kids-app\">\u00a0Con il titolo Best of Swiss Apps, una rinomata giuria di esperti e utenti premia ogni anno le migliori app svizzere. Mercedes-Benz \u00e8 stata premiata non meno di quattro volte con l'app interattiva 4U Kids, anche come migliore app dell'anno nella categoria \"Mixed, Augmented, Virtual Reality\". <!--more--><\/h3>\n<p>Un numero record di 229 app \u00e8 stato giudicato quest'anno da una giuria di esperti e utenti nel concorso Best of Swiss Apps. Alla serata di premiazione digitale di ieri, 4U Kids by Mercedes-Benz \u00e8 stata nominata migliore app dell'anno nella categoria \"Mixed, Augmented, Virtual Reality\".<\/p>\n<p>Inoltre, l'app interattiva per bambini e ragazzi ha ricevuto l'oro nella categoria \"User Experience\" e l'argento in entrambe le categorie \"Innovazione\" e \"Funzionalit\u00e0\". Nessuna noia in concessionaria \"Siamo molto orgogliosi di questi premi\", ha dichiarato Marc Langenbrinck, CEO di Mercedes-Benz Svizzera. \"Il nostro obiettivo \u00e8 che in nessun altro luogo in Svizzera un cliente automobilistico sia cos\u00ec ben assistito come in Mercedes-Benz. E con l'App 4U Kids, ci assicuriamo che ci\u00f2 avvenga anche per i figli dei nostri clienti\".<\/p>\n<h3 id=\"fun-beim-autohaendler-auch-fuer-kids\">Divertimento in concessionaria anche per i bambini<\/h3>\n<p>L'applicazione viene utilizzata, tra l'altro, presso i concessionari Mercedes-Benz. Mentre i genitori ricevono consigli, i bambini pi\u00f9 piccoli disegnano sul tablet l'auto dei loro sogni, la stampano come foglio artigianale e costruiscono la loro Mercedes-Benz tridimensionale. I pi\u00f9 grandi costruiscono una pista da corsa con elementi rettilinei e curvilinei. Questa viene poi fotografata con un tablet e convertita in una pista virtuale in un gioco online. I giovani piloti compiono poi dei giri con la Mercedes-Benz digitale sulla pista da loro stessi progettata.<\/p>\n<p>La migliore esperienza del cliente per tutte le generazioni I giochi sono stati sviluppati in Svizzera - insieme all'agenzia di Zurigo <a href=\"https:\/\/staay.io\/de\/\">Staay<\/a>. \"Non volevamo semplicemente offrire un gioco standard\", afferma Christian Berg, responsabile della Best Customer Experience di Mercedes-Benz Svizzera. Per questo motivo, durante lo sviluppo, \u00e8 stata chiesta ripetutamente l'opinione di bambini e genitori. Questo prezioso feedback \u00e8 stato incorporato nel concetto e rende la nostra app unica\".<\/p>\n<p>Fonte: MM<\/p>","protected":false},"excerpt":{"rendered":"\u00a0Con il titolo Best of Swiss Apps, una rinomata giuria di esperti e utenti premia le migliori...","protected":false},"author":12,"featured_media":18416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"\u00a0Unter dem Titel Best of Swiss Apps zeichnen eine renommierte Fachjury sowie Nutzerinnen und Nutzer jedes Jahr die&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T08:53:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-07T18:19:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\" \/>\n\t<meta property=\"og:image:width\" content=\"953\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\",\"url\":\"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\",\"name\":\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - 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