{"id":18238,"date":"2020-11-25T08:49:24","date_gmt":"2020-11-25T08:49:24","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18238"},"modified":"2020-11-23T09:03:37","modified_gmt":"2020-11-23T09:03:37","slug":"galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/11\/25\/galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden\/","title":{"rendered":"Campagna pubblicitaria Galaxus: indovina il regalo o usa l'AR"},"content":{"rendered":"<h3 id=\"ein-haarfoehn-eine-wasserpistole-oder-was-sonst-ist-hier-verpackt-wer-wissen-will-was-galaxus-in-ihrer-werbekampagne-alles-verpackt-hat-erfaehrt-die-loesung-je-nach-werbemittel-anders-eine-extrem\">Un asciugacapelli, una pistola ad acqua o cos'altro c'\u00e8 in questa confezione? Se volete sapere cosa ha confezionato Galaxus nella sua campagna pubblicitaria, la risposta varia a seconda del mezzo pubblicitario. Una campagna estremamente innovativa in cui la variante AR (realt\u00e0 aumentata) si inserisce perfettamente nello schema.<!--more--><\/h3>\n<p>Cosa si nasconde sotto la carta da regalo? Galaxus ritiene che la cosa pi\u00f9 bella del fare e ricevere regali sia il momento dell'attesa e della curiosit\u00e0. Per questo motivo, nella sua campagna natalizia di quest'anno, il rivenditore online si concentra sul momento che precede l'apertura del regalo.<\/p>\n<p>Il contenuto dei regali pu\u00f2 essere indovinato solo dai soggetti - i dettagli vengono rivelati a una seconda occhiata. Galaxus ha risolto la sorpresa, o meglio la risoluzione del contenuto del regalo e del mittente, in modo diverso per ogni mezzo pubblicitario. \"\u00c8 stata una sfida, ma ha rafforzato l'effetto sorpresa e la curiosit\u00e0\", si legge in un comunicato stampa sulla campagna.<\/p>\n<p>La risoluzione \u00e8 la seguente:<\/p>\n<p>a) Sui manifesti illuminati, il contenuto brilla di notte, cio\u00e8 quando la luce \u00e8 accesa.<\/p>\n<p><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Tag.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Tag.jpg\" alt=\"GAX_Xmas_Leuchtplakat_Tag\" data-caption=\"Das Leuchtplakat am Tag ...\" \/><\/a><\/p>\n<div class=\"hvrbox\">\n<div class=\"imgCaption\">Il poster illuminato durante il giorno ...<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Nacht.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Leuchtplakat_Nacht.jpg\" alt=\"GAX_Xmas_Leuchtplakat_Nacht\" data-caption=\"... und so erscheint es in der Nacht. (Bilder: Digitec Galaxus)\" \/><\/a><\/p>\n<div class=\"imgCaption\">... ed ecco come appare di notte. (Immagini: Digitec Galaxus)<\/div>\n<\/div>\n<div><\/div>\n<h3 id=\"nassplakate-mit-ar\">Poster bagnati con AR<\/h3>\n<p>b) L'AR pu\u00f2 rendere visibile nel mondo reale qualcosa che esiste solo nel mondo virtuale. Tutto ci\u00f2 che si vede sui poster bagnati \u00e8 il regalo; se si vuole sapere cosa c'\u00e8 sotto, si pu\u00f2 scansionare il codice QR e vedere cosa si nasconde con l'aiuto di un'applicazione di realt\u00e0 aumentata sullo schermo del cellulare. La soluzione AR per i poster bagnati \u00e8 stata progettata e programmata internamente:<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Nassplakat_AR.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_Nassplakat_AR.jpg\" alt=\"GAX_Xmas_Nassplakat_AR\" \/><\/a><\/div>\n<p>c) Le scatole appese sono state prodotte con stampa lenticolare. A seconda dell'angolo di osservazione, \u00e8 possibile vedere o meno il contenuto del regalo:<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_1.jpg\" alt=\"GAX_Xmas_HK_1\" data-caption=\"Nur bei genauerem Hinsehen ... \" \/><\/a><\/p>\n<div class=\"imgCaption\">Solo ad un esame pi\u00f9 attento...<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/GAX_Xmas_HK_2.jpg\" alt=\"GAX_Xmas_HK_2\" data-caption=\"... verr\u00e4t die Schildkr\u00f6te auf der Verpackung den Absender: (Bild: Galaxus)\" \/><\/a><\/p>\n<div class=\"imgCaption\">... la tartaruga sulla confezione rivela il mittente: (Immagine: Galaxus)<\/div>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<p>In totale sono stati creati 17 soggetti, che possono essere visti su poster (poster bagnati e poster illuminati), scatole appese, e-board, e-panel, banner e pubblicit\u00e0 nella Svizzera tedesca e francese. Anche in un calendario dell'Avvento e come inserto di un pacco nei social media.<\/p>\n<p>Fonte: Personale<\/p>","protected":false},"excerpt":{"rendered":"Un asciugacapelli, una pistola ad acqua o cos'altro c'\u00e8 in questa confezione? Chiunque voglia sapere cosa ha Galaxus nella sua pubblicit\u00e0...","protected":false},"author":12,"featured_media":18239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galaxus Werbekampagne: Geschenk erraten oder AR verwenden - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/11\/25\/galaxus-werbekampagne-geschenk-erraten-oder-ar-verwenden\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galaxus Werbekampagne: Geschenk erraten oder AR verwenden - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Ein Haarf\u00f6hn, eine Wasserpistole oder was sonst ist hier verpackt? 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