{"id":18208,"date":"2020-11-18T10:19:21","date_gmt":"2020-11-18T10:19:21","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18208"},"modified":"2022-02-08T08:39:08","modified_gmt":"2022-02-08T08:39:08","slug":"rivella-laesst-den-durst-mit-ar-beweisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/11\/18\/rivella-laesst-den-durst-mit-ar-beweisen\/","title":{"rendered":"Rivella fa provare la sete con l'AR"},"content":{"rendered":"<h3 id=\"not-macht-erfinderisch-auch-bei-sampling-promotionen-rivella-setzt-ein-augmented-reality-spiel-an-talstationen-in-schweizer-skigebieten-ein-um-ohne-persoenlichen-kontakt-produktproben-zu-ver\">La necessit\u00e0 \u00e8 la madre dell'invenzione, anche per le promozioni a campione. Rivella utilizza un gioco di realt\u00e0 aumentata nelle stazioni a valle delle stazioni sciistiche svizzere per distribuire campioni di prodotti senza contatto personale.<\/h3>\n<p><!--more--><\/p>\n<div class=\"d-print-none\">\n<p>Per consentire il campionamento dei prodotti in tempi di pandemia, Rivella si affida a una soluzione contactless con un ulteriore fattore di divertimento. A partire da febbraio 2021, in diverse stazioni a valle delle localit\u00e0 svizzere di sport invernali saranno installati distributori automatici collegati a un gioco di realt\u00e0 aumentata (AR) controllato dai gesti. Dopo ogni turno di gioco verr\u00e0 messa in palio una Rivella. Rivella collabora con l'azienda tedesca <a href=\"https:\/\/www.sensape.com\/de\/\">SENSAPE<\/a>che sviluppa soluzioni intelligenti di AR per l'interazione interattiva con i clienti.<\/p>\n<h3 id=\"so-schnell-wie-moeglich-rivella-schluerfen\">Sorseggiare Rivella il pi\u00f9 rapidamente possibile<\/h3>\n<p>Per vincere il gioco, le bottiglie virtuali di Rivella devono essere bevute il pi\u00f9 velocemente possibile tenendo abilmente una cannuccia nella bottiglia in continuo movimento, grazie ai movimenti della testa. L'intelligenza artificiale incorporata riconosce i gesti come i movimenti della testa e consente quindi il controllo del gioco senza contatto, in cui possono competere fino a cinque giocatori contemporaneamente. Alla fine del gioco \u00e8 possibile scattare una foto ricordo. Un coupon stampato in seguito conduce tramite un codice QR a un microsito dove \u00e8 possibile leggere ulteriori informazioni e scaricare la foto e condividerla con gli amici.<\/p>\n<p>\"Basandoci sullo slogan di Rivella \"Ovunque la tua sete \u00e8 di casa\", abbiamo sviluppato un gioco in cui i giocatori possono sfidarsi in un grande scenario invernale. Questo crea un'intensa esperienza di marca, funziona tramite il controllo dei gesti e non richiede personale aggiuntivo. Questo ci d\u00e0 maggiore sicurezza durante la pandemia e rende possibile il campionamento di un prodotto divertente\", afferma Artur Lohrer, fondatore di SENSAPE. I dispositivi sono utilizzati nelle aree di Adelboden, Flumserberg, Lenk e Arosa.<\/p>\n<p>Ancora una volta ci si chiede perch\u00e9 sia stata scelta un'azienda tedesca per sviluppare il marchio svizzero. In ogni caso, possiamo solo sperare che ci sia una stagione sciistica!<\/p>\n<p>Fonte: openpr<\/p>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"La necessit\u00e0 \u00e8 la madre dell'invenzione, anche nelle promozioni di sampling. Rivella utilizza un gioco di realt\u00e0 aumentata nelle stazioni a valle dei comprensori sciistici svizzeri....","protected":false},"author":12,"featured_media":18209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rivella l\u00e4sst den Durst mit AR beweisen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2020\/11\/18\/rivella-laesst-den-durst-mit-ar-beweisen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella l\u00e4sst den Durst mit AR beweisen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Not macht erfinderisch &#8211; auch bei Sampling-Promotionen. 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