{"id":18180,"date":"2020-11-14T10:27:20","date_gmt":"2020-11-14T10:27:20","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18180"},"modified":"2020-11-07T10:44:39","modified_gmt":"2020-11-07T10:44:39","slug":"schlaues-display-aus-der-schweiz","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/","title":{"rendered":"Display intelligente dalla Svizzera"},"content":{"rendered":"<h3 id=\"beim-schweizer-unternehmen-wayray-das-augmented-reality-auf-eine-neue-stufe-heben-moechte-hat-sich-so-einiges-getan\">Sono successe molte cose all'azienda svizzera Wayray, che vuole portare la realt\u00e0 aumentata a un nuovo livello. <!--more--><\/h3>\n<p class=\"css-0\">Da quando abbiamo appreso della societ\u00e0 svizzera Wayray <a href=\"https:\/\/vr-room.ch\/it\/2020\/07\/28\/wie-ein-schweizer-start-up-die-autowelt-erobert\/\">rapporti<\/a> sono gi\u00e0 un passo avanti. Come promemoria, il loro sistema genera ologrammi a colori, cio\u00e8 immagini di realt\u00e0 aumentata su superfici trasparenti.<\/p>\n<p class=\"css-0\">Wayray, tuttavia, ha grandi progetti da realizzare con un dispositivo relativamente piccolo e ritiene che questo sia uno dei vantaggi del suo sistema. Sapevamo gi\u00e0 dell'applicazione, un head-up display per auto, ovvero un sistema che visualizza informazioni importanti nel campo visivo del conducente. Ma ora ci sono un po' di informazioni in pi\u00f9.<\/p>\n<h3 id=\"nicht-ganz-neu-aber-kleiner\">Non proprio nuovo, ma pi\u00f9 piccolo<\/h3>\n<p class=\"css-0\">Tali visualizzazioni esistono, come abbiamo gi\u00e0 visto <a href=\"https:\/\/vr-room.ch\/it\/2019\/01\/10\/ar-kommt-in-head-up-displays-ins-auto\/\">mostrato<\/a> nelle automobili da qualche tempo a questa parte. Tuttavia, il sistema di Wayray dovrebbe occupare solo da uno a quattro litri di spazio nel cruscotto. La concorrenza ne ha bisogno di molti di pi\u00f9, afferma Vitaly Ponomarev, responsabile tecnico dell'azienda. Inoltre, una speciale pellicola trasparente fatta di un materiale polimerico deve essere laminata nel parabrezza. I laser proiettano su questa pellicola ci\u00f2 che il conducente vede.<\/p>\n<div class=\"css-1mbq3m9 iq_sty_ext\">\n<div id=\"iqadtile4\" class=\"css-1bxs6bj\" data-google-query-id=\"CNPyubyc8OwCFdUViwod2NACEg\">\n<h3 id=\"google_ads_iframe_\/183\/iqdsde\/wirtschaft\/artikel_6__container__\"><span id=\"weitere-vorteile\">Ulteriori vantaggi<\/span><\/h3>\n<\/div>\n<\/div>\n<p class=\"css-0\">Ponomarev \u00e8 particolarmente orgoglioso degli elementi ottici olografici sviluppati da Wayray, che risolverebbero molti dei problemi dell'ottica convenzionale. Le immagini generate in questo modo sembrano molto reali. Con le tecnologie finora disponibili, \u00e8 necessario registrare e tenere conto anche dei movimenti della testa dello spettatore.<\/p>\n<p class=\"css-0\">Un altro vantaggio di Wayray: a differenza dei display head-up esistenti, gli occhi non devono concentrarsi su un oggetto sovrapposto, ma questo appare all'occhio dove lo sguardo cade comunque, ad esempio come una freccia su una corsia di svolta. Porsche fa chiaramente sul serio con l'azienda tecnologica svizzera e ha guidato l'ultimo round di finanziamento con un importo di 80 milioni di dollari.<\/p>\n<h3 id=\"von-der-autobranche-raus-in-die-ganze-welt\">Dall'industria automobilistica al mondo<\/h3>\n<p class=\"css-0\">Per Wayray, tuttavia, il settore automobilistico \u00e8 solo l'inizio. A lungo termine, l'azienda vuole creare un mercato per i contenuti di realt\u00e0 aumentata. Le facciate delle case, ad esempio, potrebbero essere dotate di una seconda realt\u00e0. Un museo, ad esempio, potrebbe mostrare una mostra interessante sulla sua facciata esterna. E quando prima o poi le auto si guideranno da sole, i contenuti potranno essere aggiunti al veicolo. Wayray sta gi\u00e0 lavorando al mercato che raccoglier\u00e0 e distribuir\u00e0 tali contenuti, come brevi filmati e riferimenti a una mostra. A lungo termine, spiega Ponomarev, l'obiettivo non \u00e8 solo quello di vendere hardware, ma di creare una piattaforma su cui anche i fornitori di terze parti possano rendere disponibili i loro contenuti.<\/p>\n<p class=\"css-0\">Wayray conta oggi 250 dipendenti che hanno creato una grande quantit\u00e0 di propriet\u00e0 intellettuale, sia hardware che software. Wayray non si considera quindi un fornitore, ma un produttore di tecnologia.<\/p>\n<p>Il team ha anche in programma di offrire un sistema per uso domestico, forse entro la fine dell'anno. Non hanno ancora rivelato alcun dettaglio. Tuttavia, il nome previsto Playray suggerisce gi\u00e0 la direzione che potrebbe prendere.<\/p>\n<p>Fonte: sueddeutsche \/ Wayray<\/p>","protected":false},"excerpt":{"rendered":"Sono successe molte cose all'azienda svizzera Wayray, che vuole portare la realt\u00e0 aumentata a un nuovo livello.","protected":false},"author":12,"featured_media":18181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schlaues Display aus der Schweiz - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schlaues Display aus der Schweiz - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Beim Schweizer Unternehmen Wayray, das Augmented Reality auf eine neue Stufe heben m\u00f6chte hat sich so einiges getan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-14T10:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Schlaues Display aus der Schweiz\",\"datePublished\":\"2020-11-14T10:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/\"},\"wordCount\":517,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Screenshot_2020-11-07-WayRay.png\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/\",\"name\":\"Schlaues Display aus der Schweiz - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Screenshot_2020-11-07-WayRay.png\",\"datePublished\":\"2020-11-14T10:27:20+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Screenshot_2020-11-07-WayRay.png\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Screenshot_2020-11-07-WayRay.png\",\"width\":1180,\"height\":495,\"caption\":\"wayray\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/2020\\\/11\\\/14\\\/schlaues-display-aus-der-schweiz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Schlaues Display aus der Schweiz\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Schlaues Display aus der Schweiz - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/","og_locale":"it_IT","og_type":"article","og_title":"Schlaues Display aus der Schweiz - Schweizer Virtual Reality News","og_description":"Beim Schweizer Unternehmen Wayray, das Augmented Reality auf eine neue Stufe heben m\u00f6chte hat sich so einiges getan.","og_url":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2020-11-14T10:27:20+00:00","og_image":[{"width":1180,"height":495,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png","type":"image\/png"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Schlaues Display aus der Schweiz","datePublished":"2020-11-14T10:27:20+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/"},"wordCount":517,"commentCount":0,"image":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png","articleSection":["Schweiz"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/","url":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/","name":"Schlaues Display aus der Schweiz - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png","datePublished":"2020-11-14T10:27:20+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/11\/Screenshot_2020-11-07-WayRay.png","width":1180,"height":495,"caption":"wayray"},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/it\/2020\/11\/14\/schlaues-display-aus-der-schweiz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Schlaues Display aus der Schweiz"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Notizie sulla realt\u00e0 virtuale in Svizzera","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/18180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=18180"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/18180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=18180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=18180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=18180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}